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Microsoft Xbox turns X years old today, celebrates decade of console prowess
One decade ago today, on November 15, 2001, the Xbox gaming console was born, hitting stores across North America on the same day. That Pentium III-based black box found its way into tens of millions of living rooms around the world, and wasn't discontinued until after its successor was announced in 2005. Now, halfway through its lifecycle, the Xbox 360 is still selling strong -- perhaps spurred by the company's release of Kinect in 2010 -- with about four years left to go before Microsoft is expected to unleash its nex-gen console. An updated system may be inevitable, but regardless of what's inside, we wouldn't be surprised to see Microsoft's blockbuster game machine don its familiar Xbox handle for decennia to come.%Gallery-139419%
Shane Kim also joins Zipline board of directors
When you've made big money like Shane Kim, former VP of Microsoft Game Studios, you wanna get paid even more spreading that acquired knowledge around like Nutella on breakfast toast. The latest bit of supplemental income for the former exec is a seat on the board of Zipline Games. "Shane's knowledge, advice and help will be invaluable as we enhance the Moai platform and partner with more and more game studios," said Todd Hooper, CEO of Zipline Games. The plan is for Kim to advise on the development of the Moai mobile, cloud-based platform. Kim, who spent almost two decades at Microsoft, also recently joined the board of GameStop to advise on its GameStop Impulse digital distribution platform.
GameStop completes Impulse integration, ex-Microsoft exec Shane Kim joins board
GameStop recently announced it has completed the integration of digital sales platform GameStop Impulse and has added former Microsoft Games Studios VP and strategy honcho Shane Kim to its board of directors. Both are major moves that continue the company's methodical positioning of pieces in preparation to accommodate digitally distributed product alongside boxed retail offerings. Kim, who spent nearly two decades at Microsoft, had been quite direct about the complications involved in a future where publishers, retail and platform holders had to compromise on games being sold through online portals. With his knowledge of Microsoft's efforts with Xbox Live, he should be a valuable asset advising on GameStop Impulse. Purchased from Stardock in March, Impulse -- now GameStop Impulse -- is now completely integrated into the company, claiming to offer over 1,200 games at GameStop.com. The company isn't looking to get Steam-rolled when it comes to eye-catching sales, so it plans to hold daily deals on PC titles, with discounts reaching up to 75 percent.
Microsoft Xbox head honcho Shane Kim retires, declines to offer us a piece of cake
Microsoft VP Shane Kim has been anything but a stranger to these pages over the years: we first had a sit-down with the man way back in the halcyon days of early 2006, and as recently as this summer he was discussing the probable-possibility of Xbox games making their way onto mobile devices. Now, after nineteen years with the company and a career spanning the original Xbox through the present day (and Project Natal), our man has officially announced his retirement at the end of the year. Apparently his duties will be split between Dennis Durkin, who's been named chief operating officer of the company's video game unit, and Phil Spencer, who will oversee Microsoft Game Studios. Kim has yet to proclaim any post-Microsoft plans, saying he intends to relax and spend time with friends and family. Now that that's out of the way, Microsoft, when can we expect to see Live Anywhere up and running?
Xbox chief Shane Kim steps down, Spencer and Durkin promoted
After 19 years of working for gaming/computing software juggernaut Microsoft, Shane Kim will step down at the end of this year, according to a report from Gamasutra. His duties as vice president of strategy and business development for the company's Interactive Entertainment Business sector will be filled by Phil Spencer, general manager of Microsoft Game Studios, and Dennis Durkin, chief financial officer for the IEB division. When asked for his reasons for stepping down, Kim replied, "Well, the JoBro (ed: Jonas Brothers) are about to go on tour again, and, well, you know. You only live once, and that one life should be spent seeing as many JoBro (ed: Jonas Brothers) concerts as humanly possible." Okay, he didn't really say that. However, a Microsoft representative reportedly told Gamasutra that Kim "expressed a desire to spend more time with family, so that's why he's making his retirement." More details about the two-decade Microsoft veteran's departure should be coming in a press release soon. We wish Mr. Kim the best of luck with his newly acquired free time. [Image]
Is Microsoft gearing up for Xbox Live on mobile?
Are you a currently unemployed Software Engineer? If so, here's a recession antidote of an altogether different stripe: Microsoft is taking applications for a LIVE Community Director, whose job it will be to manage "LIVE community strategy and execution across a range of properties, from Xbox LIVE to Windows Mobile." The posting then goes on to discuss how the team will be tasked with constructing a next gen, LIVE-enabled platform across the web, the console, mobile and more... which, you know, sounds a little bit like the Live Anywhere concept. Either way, it sounds like the company might be doing a little more than merely contemplating its mobile strategy, Shane Kim's recent interview notwithstanding. What are you waiting for? Dust off that resume and hit the read link. [Via Ars Technica, thanks Adrian]
Shane Kim iffy regarding on-demand Xbox 360 games releasing day-and-date with retail
Shane Kim, Microsoft's VP of strategy and business development for Xbox, admits that the company is "not anywhere close to that world today" of offering day-and-date releases of on-demand Xbox 360 games alongside retail launches. In an interview with Fast Company, Kim expresses that offering Xbox 360 games on the Xbox Marketplace is a "natural evolution," but states there are "complex issues" to deal with by offering digital versions of games on their retail release days. You can't download NVGs, after all.Kim explains that day-and-date digital releases would require technical effort by publishers to make the process smooth, and there are also business decisions to weigh -- like, you know, upsetting a major retail games giant. According to Kim, Microsoft still has a lot of work to do before offering games through Xbox Live Marketplace on a grand scale.[Via CVG]
Microsoft acknowledges the mobile Xbox question, Live Anywhere due for a comeback?
In an interview with Kikizo, Microsoft VP Shane Kim talks briefly about Xbox Live and the possibility of moving it into the handheld game space -- which could definitely / maybe / someday happen, as the company seems to understand the importance of mobile media for its users. While hard at work trying to devise a mobile device strategy, however, its apparently decided that its resources are best spent developing home hardware and "more inviting and innovative experiences for a broader audience, things like 1 Vs. 100, Joy Ride, Beatles Rock Band," not to mention social media and streaming 1080p HD, all of which "combine to broaden the brand perception" of the platform. Also dropped in the interview were hints at plans for "a service in Live that will extend to other platforms," which sounds an awful lot like Live Anywhere, doesn't it? Check out that read link for the whole megillah, and for the time being: if you really need an Xbox portable, give us a call. We know a guy.[Via Yahoo]
Shane Kim talks mobile-izing Xbox 360, Xbox Live brands
Though it's been quite some time since we last heard anything about a portable gaming device from Microsoft, corporate VP Shane Kim recently reconfirmed to Kikizo that the company is still very interested in the idea. "We're building a service in Live that will... will extend to other platforms ... no question about it," Kim told them in an interview earlier this week.He stresses that, with development for Project Natal underway, Microsoft isn't exactly ponying up for extra resources to make portable Xbox gaming a reality. "If we chased after a mobile or handheld opportunity, we would not have the resources and ability to do things like ... Project Natal." Surprisingly, Kim even touches on the always touchy (and often not even mentioned) Live Anywhere initiative, saying, "We talked about Live Anywhere a few years ago ... Live is the connective tissue." From the sounds of things, though Microsoft may very well be thinking about the idea of a gaming handheld in the future, it's not exactly right around the corner. [Image]
MGS Rising levels third-party playing field, Microsoft's Kim declares
Someday, we'll talk about third-party exclusives like the way we talk about car phones, Laserdiscs and troll dolls -- a thing of the past. That someday could be sooner than you think, if Microsoft exec Shane Kim is to be believed. "[Microsoft has] said for a long time that a key part of our strategy with Xbox 360 was a level third-party playing field," Kim tells Gamasutra in a recent interview. "Now we've effectively done that with Metal Gear Solid [Rising] coming to the Xbox 360."Short of a blank check from Microsoft or Sony -- like, what was the asking price for Agent exclusivity, you know? -- there's little incentive for a third-party publisher to release a big-budget game for only Xbox 360 or PS3. It's possible that third-party exclusives will flourish as small, downloadable games and DLC (though those GTA IV add-ons weren't cheap for Microsoft), but it's more likely that they'll diminish as cheap carnival games -- geddit? Of course, with Microsoft and Sony designing their own waggleware apparatuses, such low-grade third-party exclusives won't necessarily continue to be exclusive, either.Still, Kim argues that "exclusive content is really important." And so, it's up to the first-party publishers to essentially unlevel the playing field with their own IPs. "[It's] really not about relying on third parties, because I don't think that that is sustainable, as we've proven," Kim concludes. "And it's up to each of us to differentiate on our own."
Kim: Microsoft treating Natal launch like a new console
Microsoft's Corporate Vice President of Strategy and Business Development, Shane Kim, says that the Project Natal launch will be a large-scale endeavour, with its own sizeable launch lineup and everything. "Conceptually, the launch of Natal will be like the launch of Xbox 360," he told Kotaku during E3. "We're not just going to ship it when the hardware and software are ready." He said that Natal would require a "great launch line-up" like a new console.This explains why we don't know the "final" name for the product yet -- if Natal really is being launched like the Xbox 360 hardware, Elijah Wood will reveal the name during an infomercial on MTV.%Gallery-65582%
Microsoft's Kim lays out ten-year Xbox 360 lifecycle
It's no secret that Sony's has a ten-year lifecycle (or longer) in mind for all of its consoles, but Microsoft has so far been a bit less clear cut when it comes to talking about its long-term plans. That now looks to be changing, however, as Microsoft Shane Kim has told VentureBeat that the company "firmly" believes that the Xbox 360 "has a life cycle through 2015," or exactly ten years since it launched. That minor revelation came in the same interview where Kim also discussed Project Natal at length, which, he notes, would fit "mid-cycle" into the Xbox 360's lifetime, so who knows what Microsoft has in store for the 360's twilight years.[Via gamesindustry.biz]
Kim: 360's lifespan 1 day longer than PS3
According to Microsoft head honcho Shane Kim, the Xbox 360 is here to stay for a long, long time and promises Microsoft will not end 360 production as quickly as they did with the original Xbox.When asked specifically when Microsoft will move from the 360 to another console, Kim claims they'll one-up Sony by making the 360's lifespan last "one day longer than the lifespan of the PlayStation 3". That's big, seeing that Sony is predicting their PS3 will last a 10 year life cycle. You heard it here first, the Xbox 360 will be around for 10 years and 1 day 355 days.[Via GameDaily]
Microsoft exec touts HD streaming over discs, suggests Xbox 360 will outlast PS3
Man, talk about talking tough. In a recent interview with Venture Beat, Microsoft executive Shane Kim pointed out that the impending New Xbox Experience would be the beginning of a "fascinating time as all of these different media evolve." Kim got rough when questioned about the value of a built-in Blu-ray player in Sony's PS3, stating that "Microsoft made the right decision by not including HD DVD or Blu-ray in its box and offering HD DVD as an accessory." Following up on that, he noted that "digital downloading of movies to the Xbox 360 over the online connection would likely prove more important than Blu-ray in the long run," and that it would continue producing the 360 "one day longer than the lifespan of the PlayStation 3." My, oh my.[Via GameDaily]
Shane Kim talks MMO stumbles
Shane Kim knows (and he know we know) that Microsoft has had some problems in the MMO department, and he even takes the full blame, saying "It's a tough and challenging space that's evolving all the time – a lot of shifting sands. We haven't been able to crack the code." Listen, Kim (can we call you Kim?) we can sympathize. Lord knows we burned through enough cash on our ill-fated lifeguard MMO Endless Deep End. And though we can't help you crack the whole code, we can offer an important first step to MMO success: Release one.We know, it's a small thing, but you'd be surprised how many miss this important step. Though we're giving him a hard time, we're betting NCsoft wishes they'd had a Shane Kim on staff when Auto Assault was being workshopped. "Everyone please leave the room," he'd say, as he loaded his syringe and slipped on rubber gloves, Auto Assault huddling in the corner. "And for the love of God, whatever you hear, do not come in."
Shane Kim: Microsoft feels 'bad' about MMO failings
Shane Kim, former Microsoft Game Studios guru and recently appointed VP of the Microsoft Interactive Entertainment Business, recently spoke to EDGE magazine on his company's failed attempts at massively multiplayer online games. Specifically, MS canceled Marvel Universe Online earlier this year. Way back on the original Xbox, True Fantasy Live Online, once thought to be the original Xbox's savior in Japan, was also canceled. On Microsoft's trouble with MMOs, Kim said, "I'll admit MGS has not had success in the MMO space," also noting, "We haven't been able to crack the code." Kim says that he believes MS "made the right decision" in canceling Marvel Universe Online but adds that "there's nothing to say those titles can't be successful on 360."Part of the problem, according to Kim, is the "tension" between what developers want to create and Microsoft's need to maintain a "stable and secure environment on Xbox 360." In other words, it sounds like developers aren't too keen on the controls that Microsoft places on Xbox Live. Kim concludes that Microsoft is "getting very close" to solving the problem, but that the company has been slow to deliver an MMO experience, noting "we feel bad about that."So do we, Shane. So do we.
Microsoft's Shane Kim on Xbox 360's MMO failures
EDGE spoke with Microsoft Game Studios corporate VP Shane Kim about the MMO genre's failure to come to fruition on the Xbox 360 game console. Two MMOs that were planned for the platform -- Marvel Universe Online (an in-house project) and True Fantasy Live Online (developed by Factor 5) -- were cancelled. Check out the interview for all the quotes, but we have the gist of it here.While Kim noted that the cancellation of those specific games was "the right decision," he also said "there's nothing to say those titles can't be successful on the 360." Some critics (such as NCsoft) disagree. They argue that the Xbox Live service is too restrictive for an MMO developer's workflow. "I think those are real challenges ... we work very hard to create a stable and secure environment on Xbox 360 and that's where you see that tension," said Kim. "I'm sure we can solve that problem though in a way that is good for MMO developers and customers because we want that content: and we're getting very close. But we're late with that, and we feel bad about that."
Screens of New Xbox Experience, Avatars, Netflix, et al
click to enlarge Want to get a better look at the so-called "New Xbox Experience"? Microsoft shared a couple screens with us showing off the new UI, including a look at the home screen (above), Avatars, your games, the Marketplace (sorta), and Netflix. Dig in!%Gallery-27601%
Details on New Xbox Experience, Avatars, Netflix, Primetime, et al
click to enlarge Immediately following this morning's press conference, we got a chance to sit down with Xbox VP of Strategy and Business Development, Shane Kim, to pick his brain about the new Dashboard (called the "New Xbox Experience") and its various components, like the Netflix integration, Avatars, Party support, Primetime, and more. Netflix You must be an Xbox Live Gold subscriber as well as a Netflix subscriber to use the new Netflix service Similarly, anyone you share your movie with would also need to be an XBL and Netflix subscriber Like Netflix's current streaming service, all content will be SD only for now. They could offer HD streams as soon as Netflix is ready to deliver Avatars They're not looking to create a "Home-like" environment for your Avatars – that doesn't mean a third-party wouldn't be able to do that, however You'll be able to keep your gamertag pics if you so choose, though they're encouraging everyone to transition to Avatars Games can reward you with items for your Avatar (chainsaw, please!) There will be no increase in the 100-friend cap on Xbox Live this Fall There will not be any Group (think Facebook) or Clan support in this update – they're hoping the "Party" system will satisfy those requests (spoiler: it won't)
Shane Kim in his new role: talks 'mass market' Xbox appeal
Following yesterday's game of musical executive chairs inside Microsoft's Interactive Entertainment Business – wherein Shane Kim ordered a brand new chair for his newly created office of corporate vice president of Strategy and Business Development, while Phil Spencer adopted Kim's old chair as the new general manager of Microsoft Game Studios – Next-Gen spoke with the two execs about their new roles. Unsurprisingly, Kim is the focus of the interview, and he offered a handful of forward-facing statements, fitting with his new strategic role.When asked if MGS could publish another title as popular as Halo 3, Kim says the chances are "really good" explaining, "We've got the talent, we've got people who are always on the lookout for new ideas and talent, and most importantly we have the commitment and the will to create those hits." Even more telling, Kim puts that new title to use, addressing the strategy of appealing to a new mainstream market: "For us, our opportunity is much like the industry's opportunity: How do we make what we do mass market? How do we make it a mainstream form of entertainment?" Sounds like Kim was bumped upstairs to help Xbox get some of that Wii money, no?
