Shoelace

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  • Shoelace

    Google is killing its experimental social network Shoelace

    by 
    Mariella Moon
    Mariella Moon
    04.28.2020

    Google’s experimental Area 120 unit launched Shoelace in mid-2019 as a way to help people get together in real life.

  • Area 120/Google

    Google is testing an online social network for offline meetups

    by 
    Jon Fingas
    Jon Fingas
    07.11.2019

    Google can't resist the urge to create another social network even after the Google+ shutdown for everyday users. The company's experimental Area 120 unit has developed a social network, Shoelace, that helps people get together in real life. You pick your interests, and the creators help you hook up with like-minded people for various activities, whether they're custom-created or hand-picked. If you're new to town, for instance, you could find fellow runners or a local book club.