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The best website builder for small businesses
By Kevin Purdy This post was done in partnership with Wirecutter. When readers choose to buy Wirecutter's independently chosen editorial picks, Wirecutter and Engadget may earn affiliate commission. Read the full website builder guide here. After researching 17 of the top website-building services and hosts, building 20 websites with seven of the most promising ones, and changing hundreds of little things on each page, we believe Wix is the best way for a small business to put up a professional-looking website. Its templates, setup interview, and editing tools create modern, clean-looking sites that you can easily customize, and adding crucial tools like contact forms or restaurant menus is easier than with other website-building tools. Wix's customer support is reliable, its free trial is generous, and its pricing is clear and fair for small businesses. Beyond the basics of site editing, Wix offers a wealth of plug-ins for adding Google Maps, OpenTable, appointment booking, and other tools to your website. Its search engine optimization tools are easy to understand and use, and thanks to Wix's size and scale, your site should remain reliable and available even under heavy traffic. Weebly lacks the variety of templates that Wix provides, and it can't automatically build you a site by asking you about your business. But Weebly's editing interface is simpler and provides less room for error with its drag-and-drop boxes. Weebly also (paradoxically) offers deeper access to the code behind your site, but has fewer useful plug-ins and forms from the start. You should try Weebly if you can't find a template or generated site you like on Wix, if you want to make some specific changes to your site using code (or a code-savvy helper), or if price is the most important factor for you, as the Starter package for Weebly costs one-third less than Wix's comparable Combo package. Every designer we spoke with specifically recommended Shopify for any business that's looking to sell goods online. Although our top picks have built-in ecommerce tools, it makes more sense for most businesses to use Shopify, or at least its Lite version, and embed Shopify's tools into their websites—Shopify works with both of our top picks, and you won't be locked in if you decide to change your site later.
