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HTC drops 'Quietly Brilliant' slogan, promises more aggressive marketing
With things getting just a little bit too quiet in HTC's finance department, the marketing folks across the corridor have come up with a solution: drop the old "Quietly Brilliant" tagline in favor of something bolder. Speaking to the Wall Street Journal, HTC's new chief marketing officer, Ben Ho, said the company "hasn't been loud enough" in presenting its innovations. He didn't go as far as detailing a new motto, but after his recent remarks about the Galaxy S 4 we're expecting something punchy.
The Daily Grind: What would your t-shirt say?
We feel that it's our duty here at Massively to remind the world at large that World of Warcraft is not, in fact, the only MMORPG out there. So while it's amusing to see people go around wearing "Save The Murlocs" t-shirts, it'd be awesome to see the clothing love spread to other titles. So if you could make a t-shirt for your favorite MMO, what catchy phrase would you put on it? Personally, I'd love to see a "I Was Miserable At Misery's Peak" tee for Dungeons and Dragons Online, or even a Rolling Clones shirt for Fallen Earth. I may even be tempted to construct a "Shire University -- The Running Pies" t-shirt for Lord of the Rings Online. We need some way to honor our pie-running alumni, and this would be perfect. It may be early in the morning, but that's no excuse to be sluggish! Put on your creative caps and let's hear it -- what MMO t-shirt would you make if you had the chance?
LG: 'Life isn't that good right now'
With economic-downturn on everyone's minds, LG's director of marketing plans on downplaying the company's ubiquitous "Life's Good" slogan. Time for Lucky GoldStar to make a comeback? Nothing says "recession proof" like a quasi off-brand cereal name.[Thanks, ugotamesij]
