smartphone penetration
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Nielsen: Smartphones account for nearly 50 percent of US mobile phones as of February
Nielsen Mobile Insights' latest statistics are in -- and would you look at that. It's the rise of smartphone owners crossing paths with the decline of those still clinging to their feature-focused devices. According to its latest Smartphone Penetration report, as of February 2012, 49.7 percent of US mobile phone owners now sport the "smarter" types (up from only 36 percent a year ago). On a unsurprising note, Nielsen also found that two-thirds of mobile phone buyers in the last three months purchased smartphones over dumbphones. According to its latest report on Smartphone OS shares, of those smartphone purchases, 48 percent of buyers went with Android, 43 percent landed iOS a close second and five percent helped RIM scrape the bottom of the barrel with the remaining four percent listed as "other." That said, it's a only slight deviation from January's numbers, when 51.7 percent of folks went with Android, while 37 percent went for the route leading to Apple. Don't take our word for it, though, there's another graph past the break and full details at the source link below.
Android powered 56 percent of smartphones sold in the last three months
When last we checked in with Nielsen (which was earlier this month) Google's mobile OS had a sizable lead, powering just under 42-percent of smartphones sold, while Apple had cornered a more than respectable 28-percent of the market. In the few short weeks since, Android has seen its share grow to 43-percent. More interestingly, of the over 25,500 surveyed who had purchased a smartphone in the last three months, a whopping 56-percent chose to go with the Goog. Apple held a steady 28-percent across the board. Big G's gains came at the expense of RIM (only 9-percent of phones sold in the last three months were BlackBerries) and the ambiguous "other" (Symbian, Windows Phone 7, Bada, MeeGo, etc... accounted for 6-percent of sales). More important than choice of platform though, is that smartphone sales in general are climbing -- accounting for 58-percent of all handsets sold in August and driving smartphone penetration to 43-percent.
