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Influencer Luka Sabbat sued for not shilling Spectacles on Instagram
Luka Sabbat, a social media influencer with 1.4 million Instagram followers, is being sued for failure to, well, influence. According to a lawsuit filed by PR Consulting Inc., Sabbat breached a $60,000 contract he signed to promote Snap Spectacles on -- wait for it -- Instagram. The public relations agency said that, as part of the deal, he was supposed to post three Instagram Stories and one picture on his account. But, as it turns out, Sabbat didn't fulfill his end of the deal: PR Consulting Inc. claims he only made one Instagram story and that the post he put up on his feed wasn't submitted to it for approval.
Snap Spectacles 2 review: Boring, but better
I'll admit it. I was one of those assholes who went out and bought a pair of Snap's Spectacles when they came out. I wore them most places, even at night or when they didn't go with my outfit, on the off chance that I might witness something Snap-worthy. I'd see fellow Specs-wearers at tech events or on the street, and we'd exchange subtle nods acknowledging our mutual super hip-ness. It was good times, but alas they didn't last. After months of being frustrated by the buggy connection between the glasses and my iPhone, I put my Spectacles aside and never wore them again.
Snap is backing away from reckless experiments and that’s okay
When Snap first started selling its video-recording glasses, the hype was real. The company had only focused on software before that and was dipping its toe into hardware with a relatively simple product. Add to that the device's limited availability via sporadic pop-up stores, and Spectacles fever spread rapidly. But hype alone cannot sustain a business. A year and a half later, with 150,000 Spectacles sold and hundreds of thousands reportedly languishing in warehouses, the furor has officially died out, apparently along with Snap's hardware ambitions.
Snap heads to trendy east London to peddle those unsold Spectacles
What do you do when hype around your quirky hardware play dies, leaving you with hundreds of thousands of unsold units? You open an experience and retail store in a trendy part of east London and hope to catch a few late adopters cruising by, of course. That's exactly what Snap is doing this weekend, opening of a store dedicated to peddling Spectacles in the hipster haven that is Shoreditch's Boxpark. It's no transient pop-up, though, but a permanent store and Snap's first in Europe.
Snapchat adds animations for things that aren't your face
One of the most fun things you can do with Snapchat is apply a wacky filter to your face and turn yourself into a licking pup or flower princess. But those effects have only worked for the front-facing camera and on faces it detects. The company's latest update for both its iOS and Android apps brings a handful of these cool graphics to the rear-facing cam so those who don't want to take selfies can enjoy adding weird stuff to the world around them.
