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The best apps for buying sneakers
I can't even remember how many times I've had to get in line at a FootLocker to buy the latest pair of Air Jordans. But that was years ago, long before websites and apps became the main way I shop for sneakers. Nowadays, if I do end up at a FootLocker, it's because I won a raffle through its app and just have to go pick up a pair of shoes -- no waiting on long lines necessary. With the rise of smartphones and the internet as a whole, retailers along with brands like Nike and Adidas have turned to technology to sell sneakers, especially limited-edition ones that have the potential to cause physical fights. If I want a pair of Jordans in 2019, I just use Nike's SNKRS app, and I don't have to worry about someone jumping me for them as I leave a store.
Sneaker Con bets NFC will keep fakes off its new shoe-selling app
Buying limited-edition sneakers, like Kanye West's Yeezys, isn't easy. Whether they drop on a site, in an app or a brick-and-mortar store, they often sell out in minutes, sometimes seconds. This sense of scarcity is what's behind the growth of secondhand online sellers such as StockX and GOAT, where you can find basically any hyped shoe that's ever been released by Adidas or Nike... for a premium, of course. What makes these sites popular is that they guarantee authenticity. With StockX, for instance, any pair you get from it comes with a QR code verification tag, but that's only for internal use. GOAT, meanwhile, sends you a letter saying the shoes have been authenticated. But these are decidedly low-tech and not particularly transparent solutions. Sneaker Con, a company that hosts conventions for sneakerheads all over the world, is hoping to add a 21st-century twist to the authentication game.
