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Sonos buys an AI startup to improve voice control for its speakers
Sonos might just be less reliant on third-party assistants for voice control. The company has bought Snips, a Paris startup that helps create "tailored voice experiences" through its AI voice platform and tools. No, Sonos isn't planning to take on Alexa or Google Assistant -- rather, the company said in a letter that this is to "add to [Sonos] customers' ease of use and control" for music. Snips' speedy, private on-device voice processing is designed to sit alongside general assistants, suggesting that Sonos may reserve the custom voice control for basic functions like playback.
