For Nike, augmented reality is the perfect way to sell hyped sneakers
The technology has become the company’s unexpected weapon against bots.
Nike's secret weapon against sneaker bots: Augmented reality
The company says it 'has come very close' to beating the auto-buying tool.
Nike confirms 'pilot' partnership with Amazon
Its SNKRS and Nike+ apps are expanding, and HyperAdapt 2.0 is coming.
Nike’s SNKRS app uses AR to help you buy limited-edition shoes
Have at it, hypebeasts.
Nike SNKRS app arrives for Android sneakerheads
The app is a shortcut for buying in-demand kicks.
Nike's SNKRS app puts a shoe store in your pocket
It may be hard for Nike to steal some of Adidas' current thunder, what with the upcoming release o...