Snkrs

11.28.18
Nike uses AR to tease its biggest Jordan launch of the year
11.28.18 in

Nike uses AR to tease its biggest Jordan launch of the year

You can see the Air Jordan 11 Concord in a real space before you commit.

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10.25.18
Nike upset hypebeasts with accidental Android-exclusive SNKRS drop
10.25.18 in

Nike upset hypebeasts with accidental Android-exclusive SNKRS drop

The Off-White "Queen" sold out in seconds, before iPhone users even had a chance.

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05.01.18
Facebook and Nike just gave hypebeasts a reason to use Messenger
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05.01.18 in

Facebook and Nike just gave hypebeasts a reason to use Messenger

Selling limited-edition sneakers in augmented reality is the new wave.

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11.06.17
For Nike, augmented reality is the perfect way to sell hyped sneakers
11.06.17 in

For Nike, augmented reality is the perfect way to sell hyped sneakers

The technology has become the company’s unexpected weapon against bots.

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