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Nike turns its SNKRS app into a pop-up shop for sneakerheads
With Super Bowl 53 getting ready to kick off in Atlanta, brands are seeing dollar signs. And you know Nike, given its status as a sportswear giant, has to go all out for the event. That's why the company opened a pop-up shop in Atlanta, designed to cater exclusively to users of its SNKRS app. The temporary store, which will be open through the end of March, is the sportswear giant's latest effort to seamlessly merge its digital and physical shopping experiences.
Nike upset hypebeasts with accidental Android-exclusive SNKRS drop
Nike introduced its shoe-selling app SNKRS in 2016, but it wasn't until nearly a year later that it rolled out an Android version. Even today, some of the app's best features (like a way to buy sneakers using augmented reality) are exclusive to iOS. Which, as you can imagine, causes frustration among Android users. But, today, the tables were flipped, even if it may not have been intentional. During Thursday's surprise launch of Nike's "Queen" Blazer Mid, a collaboration with streetwear designer Virgil Abloh, his brand Off-White and tennis superstar Serena Williams, SNKRS users on Android were able to get access to the pair before their iOS counterparts. And, as you might expect, hypebeasts with an iPhone were not happy.
