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Philips and O'Neill launch durable headphones -- shaka bra!
In what amounts to yet another co-branding marketing kerfuffle, Philips and O'Neill have teamed up on a foursome of so-called durable headphones. The Stretch headphones (pictured) are the toughest of the bunch, constructed from an ultra-durable, temperature-resistant, and awesome-sounding material called TR 55LX that boasts a surface hardness six times greater than the polycarbonate stuff found in most headphones. The Snug series boasts "bold graphics" and can fold flat, while the in-ear Covert buds brings an iPhone controller. Last, and apparently least, is the "stylish" Specked with tangle free cord. Amazing. All are said to have been tested by the "toughest O'Neill team riders." As proof, O'Neill is trotting out Jeremy Jones, Mark Mathews, and Ane Enderud to promote its new gear, presumably because they want to and not because they are contractually obligated under the terms of their respective high-paying sponsorships. Needless to say, these headphones aren't for you if you don't know who these people are or you lack the fragile hipster ego required to wear them. No prices were announced, but you can expect them to match the "premium" description when these arrive for retail in Europe and the US sometime this month. We did give Stretch a go for a quickie ears-on, and honestly, while the cloth cord was a nice touch and they do seem to be super rugged, we'd prefer that the team paid a bit more attention to the sound quality than the finish.%Gallery-101026%
Philips envisions electronic garb to hasten fitting room adventures
It looks like the zany engineers at Philips are at it again, cranking out yet another patent application for an outlandish method of revamping the modern day fitting room. Rather than taking five or so sizes of the same shirt into a room, only to eventually forget which iteration actually worked, Philips envisions demo clothing with "alloy fibers" interwoven, which will essentially allow electricity to extend, mold, and shape the threads to fit one's body. Basically, Philips is hoping its auto-conforming system will allow shoppers to figure out the precise size they need without all the subsequent guesswork, but one could argue that it also removes the thrill of wardrobe shopping altogether. Still, we have to wonder if this usage is really the only motive for dreaming up such a device, as we're confident there would be one heck of a market for electronically adjustable dress pants.[Via NewScientistTech]
