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Vimeo's latest tool for video pros is stock footage
For the longest time, Vimeo was one of YouTube's most conspicuous alternatives. It was where you posted your indie production if you weren't a fan of YouTube's approach and it even created original material in a bid to stand out. The company has always lived in the shadow of its Google-owned rival, however, and now it's backing away from that obvious rivalry. In an Axios interview, company chief Anjali Sud said Vimeo was shifting away from its emphais on indie filmmaking and will instead focus on selling a creative tool, Vimeo Stock. However, a Vimeo spokesperson told Engadget that the company is absolutely not moving away from its core offering of video hosting and embedding tools; instead, Vimeo Stock footage is meant as a feature that creators can use in their videos shared on Vimeo and other platforms.
Google Apps Marketplace opens for business, for business
Google's certainly made some enterprise inroads with Google Apps, and now it's opened the door for other cloud-based service providers to build on that success: it's launching Google Apps Marketplace to sell third-party web apps that integrate with the Apps suite. The apps are sold as a subscription, with both monthly and annual pricing, and the billing is all handled by Google. Since it's all targeted at the enterprise, the apps themselves are pretty dry -- we're talking notables like Intuit Online Payroll, eFax, and TripIt -- but it's pretty easy to see how Google could build a similar consumer-level marketplace into Gmail and Google Calendar sometime in the future. And then? Skynet. Video after the break.
