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SCEA announces new communications director
It's been widely speculated that the resignation of Molly Smith, SCEA senior director of communications and brand development, in June was due to Sony's horrid showing at E3.What ever the case may be, Sony has appointed her replacement, Dave Karraker, former public relations chief for brands including Stolichnaya, Maker's Mark, Kahlua, Beefeater, and Courvoisier.According to Gamasutra, Karraker will report directly to Peter Dille, senior vice president of marketing and will manage the SCEA's communications team responsible for PlayStation products in the North America, including the original PS one, PlayStation 2, PSP and all first-party PlayStation software. "Dave has the ideal blend of videogame, large consumer brand and retail experience to help us meet our goals with the PlayStation brand," said Peter Dille, Senior Vice President of Marketing, Sony Computer Entertainment America. "SCEA's communications team will play a key role in the successful launch of the PlayStation 3, focusing on driving not only consumer demand, but also retailer excitement and synergies across the Sony family of companies." We'll see Mr. Dille, we'll see.(Via Gamasutra)
