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Blizzard's battle in South Korea over the real money auction house
Pop law abounds in The Lawbringer, your weekly dose of WoW, the law, video games and the MMO genre. Mathew McCurley takes you through the world running parallel to the games we love and enjoy, full of rules, regulations, pitfalls and traps. Diablo III is one of Blizzard's most ambitious (if not the single most ambitious) launch of a game in the history of video gaming. Blizzard intends on a worldwide mega-event to launch Diablo III simultaneously in every country, with a massive localization undertaking. Hundreds of millions of dollars have been poured into this product. Countless man-hours have been spent toiling behind computer screens and long nights and painful testing. This is the forge where artifacts are made. And as the mighty hype machine churns and the release date comes closer and closer until the game is announced, the best-laid plans of men and Blizzard begin to feel the sting of friction. Chaos exists amongst the order. Back in September, we learned that South Korea had denied a rating to Diablo III because of concerns over the real money auction house, a new, hotly debated feature coming to the game. More specifically, the South Korean raters felt that the ability to "cash out" on real-money auctions skirted too close to the gambling line. This was bad. This was really bad. How could a core feature of one of the most hotly debated and fought-over moves in microtransactions to this day be the cause of release hardships? People frantically checked their backlogs of notes. It didn't make sense. South Korea wasn't an issue, they assured themselves. There was no way.
