Southern Methodist University
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Telescopes spot an explosion that took place just after the Big Bang
Space is vast. So vast, in fact, that if a sun exploded shortly after the Big Bang, the light from the fire would have only brushed the Earth's surface in the last few months. One such gamma-ray burst, believed to be 12.1 billion years old, was detected by Southern Methodist University in Dallas on April 19th. Since astronomers don't know much about the shape or structure of the early universe, data from the burst will be trawled in order to glean more facts about where we all came from. In many ways, it's a bit like getting a telegram from a long-deceased relative about buried treasure, except it's nothing like that. [Image credit: Southern Methodist University]
SMU and DARPA develop fiber optics for the human nervous system
The Department of Defense and Southern Methodist University have teamed up to develop prosthetics that use two-way fiber optic communication between artificial limbs and peripheral nerves to essentially give these devices the ability to feel pressure or temperature. The technology is called neurophotonics, and it will someday allow hi-speed communication between the brain and artificial limbs. But that's just the beginning -- the work being done at SMU's Neurophotonics Research Center might someday lead to brain implants that control tremors, neuro-modulators for chronic pain management, implants for treating spinal cord injuries, and more. And since we can't have a post about DARPA-funded research without the following trope, Dean Orsak of the SMU Lyle School of Engineering points out that "[s]cience fiction writers have long imagined the day when the understanding and intuition of the human brain could be enhanced by the lightning speed of computing technologies. With this remarkable research initiative, we are truly beginning a journey into the future that will provide immeasurable benefits to humanity." Truly.
EEDAR/SMU study: review scores affect perceived quality, purchase intent
A study conducted by EEDAR and SMU's Guildhall found trusted media outlets do affect consumers' perception of video games and their willingness to purchase. Joystiq received an advanced copy of the study (releasing publicly next week), that involved 165 qualified participants split into three groups, who were then exposed to high, low and no review scores for Plants vs. Zombies before playing the game. After the 20-minute session, the subjects were offered either a copy of the game or $10. A result of the study was that participants exposed to higher review scores were 100 percent more likely than those exposed to low scores to take a copy of Plants vs. Zombies over the $10 and "85 percent more likely to take the game than the control group." The study concludes that "because nearly twice as many participants in the high review group took the copy ... that the relationship between video game sales and professional review scores are not correlative but causal." Plants vs. Zombies was chosen because it's "regarded by the gaming community and by critics as a high quality title of broad appeal." The mock reviews used in the study were from five well-known media outlets and participants were told that the aggregate review score they were given was "comprised of 51 professional" outlets. All participants "played the same game, on the same type of computer, in the same environment, for the same amount of time."
