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Influencer Luka Sabbat sued for not shilling Spectacles on Instagram
Luka Sabbat, a social media influencer with 1.4 million Instagram followers, is being sued for failure to, well, influence. According to a lawsuit filed by PR Consulting Inc., Sabbat breached a $60,000 contract he signed to promote Snap Spectacles on -- wait for it -- Instagram. The public relations agency said that, as part of the deal, he was supposed to post three Instagram Stories and one picture on his account. But, as it turns out, Sabbat didn't fulfill his end of the deal: PR Consulting Inc. claims he only made one Instagram story and that the post he put up on his feed wasn't submitted to it for approval.
Snap Spectacles 2 review: Boring, but better
I'll admit it. I was one of those assholes who went out and bought a pair of Snap's Spectacles when they came out. I wore them most places, even at night or when they didn't go with my outfit, on the off chance that I might witness something Snap-worthy. I'd see fellow Specs-wearers at tech events or on the street, and we'd exchange subtle nods acknowledging our mutual super hip-ness. It was good times, but alas they didn't last. After months of being frustrated by the buggy connection between the glasses and my iPhone, I put my Spectacles aside and never wore them again.
