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Sports brands are giving wearables another shot at success
Wearables are only as good as the apps they're compatible with. And companies making health-focused products, like smartwatches, fitness bands and even hybrids of these two, are starting to realize that. But in order to have applications that lure people to your platform, whether you're Apple, Samsung or Fitbit, often it's better if you have a hand in developing them. That's why, especially at IFA 2017, many tech firms are teaming up with brands from different industries to add a new element of usefulness to their wearables. In some cases, that often includes special-edition products created between two companies.
Misfit teams up with Speedo on a fitness tracker for swimmers
Misfit's Shine activity tracker has been around for a while now, but today the company is giving the wearable new duties. The company has teamed up with Speedo for a new Shine gadget that logs the details for your workout in the water. The duo says that this is "the first device of its kind with swimmers in mind," packing in lap-counting algorithms to tally stats for all stroke types. Keeping its aluminum exterior, the waterproof Speedo Shine sports a lighter shade of silver but it'll still beam all of your lap and distance details to Misfit's Android and iOS software. In the near future, it'll also play nice with the Speedo Fit swim-tracking app. And yes, this Shine still keeps tabs on the rest of your activity and sleep patterns with a watch battery that's said to last six months.
iriver, Speedo suit up for new Aquabeat underwater MP3 player
Another Spring, another opportunity for iriver Japan and Speedo to sell a few MP3 players designed for underwater use. Yes friends, the Aquabeat you've grown to know, love and disassociate with overly tight swim trunks has a successor, the Speedo LZR Racer. Design wise, you won't notice a lot of differentiation from the first, but this waterproof-to-three-meters device has twice the internal memory (2GB) and a built-in rechargeable battery good for around eight hours of continuous playback. It's said to be shipping now in Japan for ¥12,800 ($128), though we hear it won't be coming to America without first nailing down a Michael Phelps endorsement. Not that said task will be too tough or anything.[Via Impress]
Indifferent swimmers break 8 world records while whining about Speedo's LZR Racer continues
If you hadn't heard by now, Speedo's new LZR Racer swimsuit has caused a respectable amount of controversy for itself in the run-up to the Olympics. The innovative, NASA-aided design cinches up on a swimmer and reduces drag by as much as 10 percent, and detractors claim Speedo has thrown a bit of buoyancy in there for good measure. FINA, who has the last word on such matters, has approved the suit, says that buoyancy claims are unproven, and has pointed out that all major manufacturers have suits available to all athletes free of charge, removing any concerns that the $500 suits -- which only last for 10 uses -- will pose an obstacle to poorer countries. Unsurprisingly, some of the biggest criticism of the suit has come from countries tied up in sponsorships with other suit manufacturers, while a good many countries and athletes have broken from lucrative deals to swim Speedo. So, what's the actual damage? 48 world records were set this year before the olympics, 44 of those wearing the suit. Since the olympics have started, 8 records have fallen, and that number is certain to grow. A large number, to be sure, but we'd say the time for crying over Speedo's awesmazingness is over, and the time to watch really muscular people with large feet break world records is upon us.Read - DailyTechRead - Sports Illustrated
Speedo Aquabeat MP3 player sinks, floats, and is terrible at the butterfly stroke
If anyone is going to make a decent waterproof MP3 player this time around, it would have to be someone like the tight bathing suit-producing Speedo brand. The Speedo Aquabeat -- made by Iriver -- contains 1GB of storage, plays for nine hours on one charge, come in three colors, and weighs just 35 grams. So what's so Speedo about them? These players (and earphones) are good for up to 3 meters below the surface and they float -- so you can just leave the things floating about while you go mix another margarita. Retail price is $145, available now from your local Speedo dealer or high school coach -- just listen for the whistle.
Over-dramatic naked man promotes Syphon Filter
The weird ads just keep on coming out of Sony these days. Syphon Filter, one of the PSP's best exclusive games, has been out in the states for quite some time. Unfortunately for Europe, they just got the game relatively recently. In order to promote this stealth action shooter, Sony hired a scantily clad man to run around his house, acting a little silly. It's funny, but I question the wardrobe choice: certainly this commercial would've been just as funny if he were wearing pants. Due to the excessive amount of male skin in the commercial, I deem it somewhat not safe for work. Check it after the cut:
