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Starbucks gets increasingly digital, 10 percent of transactions made by phone
Counting out nickels and dimes at the cash register as you pay for your overpriced coffee is quickly becoming fodder for back-in-my-day stories. Ever since Starbucks debuted Square Wallet payments last November, the pay-by-phone approach has proved to be a popular strategy. According to a recent Wall Street Journal report, mobile purchases now account for 10 percent of the chain's transactions, a number higher than many would have expected. Considering that Starbucks announced yesterday that it would soon introduce wireless charging to a handful of locations in Silicon Valley, it looks like the company is determined to build its growing street tech cred.
Editorial: Square gets the attention, but credit cards rule
Lower Manhattan, Pearl Street, the Financial District. A Starbucks with broad windows, great for people watching. Sipping my $5 flavored coffee, I watched a homeless man sit on the sidewalk. I liked him immediately: his sharp gaze and thoughtful expression. When I left, I squatted down next to him and put five bucks in his jar, contributing the cost of my first-world coffee to the man's case for survival. We talked. He knew his tech, this man of no possessions, describing his favorite productivity gadgets of the past decade, scorning Apple for form over function. He had been living on the street day and night for two years. My five dollars was "huge," he said. I knew that was true only microcosmically. He liked cigars. That's where the cash would go. Meanwhile, Starbucks had recently cut a deal with Square, one of the hottest startup stories of the season, so that people with five dollars to spend on coffee needn't pull out a wallet and ponder their privilege.
Starbucks expands pay-by-iPhone pilot
About six months ago, we wrote about two free Starbucks apps for the iPhone and iPod touch. myStarbucks got you to the nearest caffeinated outlet and let you build your coffee, and The Starbucks Card Mobile app replaced your physical card, allowing you to have a bar code scanned and pay for your purchases. When the card ran dry, it could be refilled with caffeine-free money. The Starbucks Card Mobile app was tested at 16 Seattle stores in the Silicon Valley. Apparently, paying for coffee with an iPhone was a big success. Starbucks has expanded their test to all 1,002 outlets inside Target stores. The company is taking it one step at a time and currently has no plans to further expand it to the 11,000 Starbucks stores in the US -- yet. You will have to update your app to version 1.2.1 to take advantage of the expanded roll out, but if you have a Starbucks Card Mobile app, you've most likely already done that. So, the next time you find yourself at a Target, you'll have to find a way of justifying your purchase of a cup coffee that costs more than the shirt you just bought. [via Computerworld]
