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Starbucks' store of the future bets on tech, luxury and alcohol
Starbucks stores are designed to feel welcoming and instantly familiar. In most locations, you know exactly what to do -- a long bar sits against one of the walls and you slowly work your way down, explaining your order, paying and finally waiting for your chosen beverage(s) at the end. Not so in London's Starbucks Reserve Bar. A first for Europe, this new establishment on Upper St. Martin's Lane uses technology to radically change the in-store experience. For starters, there are only a couple of traditional cash registers -- Starbucks has given tablets to a handful of staff instead, which they can use to take your order from anywhere inside the store. The company hopes this will reduce queue times and also create a more "open" atmosphere in the bar. If you're an iPhone user, you can also use Mobile Order & Pay in the Starbucks app to complete an order at any time.
