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Comcast Spotlight to pinpoint customer desires with targeted ads
Comcast is rolling out its Spotlight program in Baltimore in Q3 of this year. There's a scary threesome involved in the effort: Comcast, media agency Starcom MediaVest Group and technology partner Invidi. Central to the program is Invidi's Advatar technology (no, not that Advatar) to deliver ads targeted to individual users. Before you get too scared by the "Big Brother" sound of all this, consider that Comcast's initial trial of addressable placements showed 38% less ad-skipping; that's a pretty good indication that people preferred the ad flavor cooked up by Comcast. Let's face it -- in conventional broadcasting (and increasingly online as well), advertising is a proven model. So programming is going to be sprinkled with ads; wouldn't you rather have them be personally interesting? We certainly prefer this to the "run the ads louder" approach. The real tricky issue will be maintenance of anonymity; we'll see how consumers respond as TV increasingly watches them. All companies involved would be wise to keep in mind the cost of winning back violated customer trust.
AT&T's releases through early April: yes to Centro, no to Vu?
We've just been slipped some bittersweet information that we deliver with a heavy heart: AT&T's latest pricing information, which runs through April 7, apparently makes no mention of the hotly anticipated LG Vu. There's no mention of the Samsung Access, either, leading us to believe that the carrier's mobile TV launch may have been pushed out one more time for good measure. Of course, we suppose it's possible that there's no delay and they just haven't slipped pricing details to stores yet, but we're jaded enough at this point to say that another slip is entirely within the realm of reason. Now, onto some happier tidbits: the black version of the Shine should launch, along with the Sony Ericsson Z750 in pink, gray, and purple, the long-overdue 5700 low end smartphone, the white Centro sporting push-to-talk support, and the Motorola Z9 slider -- which AT&T curiously identifies as "ruggedized." We don't remember anything remotely rugged about the one we saw, but whatevs.[Thanks, Kal]
