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  • Line walk, AT&T State Street and Apple Michigan Ave.

    by 
    Mike Schramm
    Mike Schramm
    06.29.2007

    Click To Play Maybe it's just me, but I thought the State Street AT&T store line had much more verve and character than the Michigan Ave. Apple Store line. The Apple Store had Starbucks coffee being given out for free, but the State Street line turned back into a brickwalled alley. There were balloons, and guys impatiently waiting "until 6:00," and dudes sitting with their laptops, and generally just a more both concerned and cordial atmosphere.But I'll let you decide-- the State Street linewalk is above, and Michigan Avenue (which did curve all the way around the building-- I had to shoot it in 3 seperate cuts) is below the jump. Enjoy-- now you too can pretend like you waited hours for a phone you could have waited 5 minutes for.

  • iPhone Launch Gallery: Michigan Ave. in Chicago, IL

    by 
    Mike Schramm
    Mike Schramm
    06.29.2007

    I braved the mean streets of Chicago to bring you, dear readers, photographic proof that Apple did in fact launch the iPhone today. Around 5:00, I strolled up State Street (that great street, I just gotta say) to the AT&T Store near the Chicago Theatre, where the nearby television station was out in force. Then, I walked north, to the Michigan Avenue Apple store, where it was madness. The line curved all the way around the building, and there must have been ten or fifteen cameras, along with six or seven times that many onlookers standing in front of the store.At 5:45 CST, the 50 or so Apple employees opened the door, and the line started rolling through. Seems like things moved fast, and by 6:30 or so, lots of people had walked out carrying the little black bags with the iPhone on the side, and they started letting us plebians into the store to check out the iPhone. Having loaded TUAW on all their display units, I headed out at around 7:00, and from what I saw, they still had tons of iPhones left, even after having sold a good few hundred from my estimation. All in all, a very smooth launch. Check the gallery below to experience it for yourself.%Gallery-4420%