stevejobs
Latest
Here is your official Jobs movie poster
The Steve Jobs biopic (the Kutcher one, at least) isn't due out until August 16th, but helping the hype train build up some steam is the release of the official movie poster. Featuring star Ashton Kutcher in all his bearded glory, the colorful one sheet features the tagline "Some see what's possible, others change what's possible." Jobs is still more than a month away from release, so for now you'll just have to sate your hunger with pre-release trailers and this flashy poster.
How Steve Jobs influenced Pixar's main campus building
Buzzfeed has put together an interesting article detailing the oversight and input Steve Jobs had over the construction of Pixar's main building on its 22-acre campus in Emeryville, Calif. The building, which was recently renamed The Steve Jobs Building, now stands in honor and memory of Jobs, who purchased Pixar from LucasArts in 1986 and was CEO until the company was sold to Disney in 2007 for US$7.4 billion. In particular, the article shares some fascinating insights into the campus' main building and Jobs' obsessive attention to detail in its construction. Senior Design Project Manager Craig Payne, who knew Jobs from his time at NeXT, tells of Jobs' very specific expectations for the building. From the shading of brick colors to the bolting, not welding, of the steel for the structure, Jobs' stipulations were to the nth degree. The article is a fascinating read into the culture at Pixar, and how Jobs' attention to details impacted and shaped that culture. [Via 9to5Mac]
The designer Steve Jobs might have hired
Famed German designer Richard Sapper has revealed in an interview with Dezeen that Steve Jobs once wanted to hire him to design Apple's computers: Jobs once wanted to hire me to do the design of Apple [computers] but the circumstances weren't right because I didn't want to move to California and I had very interesting work here that I didn't want to abandon. Also, at that time Apple was not a great company, it was just a small computer company. They were doing interesting things so I was very interested, of course, but I had an exclusivity contract with IBM. When asked if he regretted his decision not to work with the company, he replied: Sure I regret it – the man who then did it makes $30 million a year! [Laughs] so how can you not regret it? It's not clear from the interview when Jobs exactly asked Sapper to do industrial designs for the company. Sapper said Apple was "just a small computer company" when Jobs approached him, which would suggest it was the early 1980s. However, Sapper is clearly referring to Jonathan Ive when he says "the man who then did it," which would put Steve's unsuccessful recruitment attempt in the late 1990s, shortly after he returned to the company. Besides Sapper's work for IBM, the 81-year-old industrial designer has created myriad products over his 60-year career including bicycles, lamps and kettles.
Steve Jobs talks about his legacy in new video from 1994
The Silicon Valley Historical Association has released a short video clip of Steve Jobs from 1994, part of a 20-minute interview he gave while at NeXT. Jobs talked about his future legacy and discussed if he would be remembered for his work. The clip's release is a promotion for the Silicon Valley Historical Association's 60-minute documentary based around the interview. Titled Steve Jobs: Visionary Entrepreneur, the documentary is available on the Silicon Valley Historical Association's website. A digital download is US$14.99, while the DVD costs $24.99 and an audio-only version is available for $4.99.
Eddy Cue: Steve Jobs picked 'Winnie the Pooh' as the iBooks freebie, also came up with the idea for 'page curls'
While testifying in court last week, Apple executive Eddy Cue had a number of interesting tidbits regarding the origins of the iBookstore, namely that Steve Jobs was initially opposed to the idea, but quickly hopped on board after Cue convinced him that the iPad would make the perfect e-reader. Today, Cue took the stand once again where he divulged some more interesting tidbits regarding Apple's foray into the e-book space. At one point during today's proceeding, an Apple attorney asked Cue a number of questions about Jobs and his involvement in Apple's iBooks initiative. Once again, All Things D was there covering the trial and relayed the following nuggets of information. The "page curls" in the iBook app, which show up when you flip an iBook's page? That's Steve Jobs' idea. It was Jobs' idea to pick ""Winnie-the-Pooh" as the freebie book that came with every iBook app. Not just because Jobs liked the book, Cue said, but because it showed off iBook's capabilities: "It had beautiful color drawings, that had never been seen before in a digital book." Jobs was also specific about the book he used to show off the iBook during his initial iPad demo in January 2010. He picked Ted Kennedy's "True Compass" memoir, because the Kennedy family "meant a lot to him," Cue said. Indeed, Cue's testimony serves to underscore that you'd be hard-pressed to find another CEO in the annals of tech that was as product- and detail-oriented as Jobs. Apple's trial with the DOJ is slated to end this week.
Daily Update for June 17, 2013
It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player (requires Flash) or the non-Flash link below. To subscribe to the podcast for daily listening through iTunes, click here. No Flash? Click here to listen. Subscribe via RSS
Steve Jobs bio appearing in paperback September 10
Walter Isaacson's bestselling biography of the late Apple founder and CEO, Steve Jobs, will be hitting bookstores again late this summer. On September 10, the book will be released as a paperback featuring a much younger portrait of Jobs on the cover. As you can see in the images at the top of this post, the two portraits are similar. The top portrait, from the Macintosh launch year of 1984, was taken by photographer Norman Steef, the same man who shot the iconic image of Jobs posing with a Mac that was used on the cover of Time magazine's commemorative issue in 2011. The newer image used on the hardback edition was taken by photographer Albert Watson. Amazon is apparently taking pre-orders for the paperback edition at US$17.99, although the pre-order page shows a book title of "Untitled" by "Cathy Unknown" as placeholders. The hardcover is currently available for $17.74 and those desiring an electronic version can pick up the Kindle edition for just $13.60. The iBooks edition is available for $13.99. When it was released shortly after Jobs' death in 2011, the book took just 45 days to become the year's top seller in the Amazon bookstore.
Steve Jobs didn't want an iBookstore until Eddy Cue convinced him
During Apple's e-book price-fixing case on Thursday, Apple executive Eddy Cue testified that Steve Jobs initially wasn't interested in getting into the e-book market at all. Lucky for us, All Things D was on hand to capture all of the courtroom details describing the backstory behind Apple's eventual foray into the e-book market. Cue explained that when he first approached Jobs and broached the topic of getting Apple into the e-book business, Jobs wasn't on board. "He wasn't interested," Cue explained. "Steve never felt that the Mac or the iPhone were ideal reading devices. In the case of the phone, the screen was smaller, and in the case of the Mac, you had this keyboard and device, and it didn't feel like a book." The iPad, however, was a game changer. When Cue first began using the iPad in the months before Apple publicly unveiled the device, he immediately recognized the potential for it to become a wildly successful and popular e-reader. So with the iPad unveiling steadily approaching, Cue in the fall of 2009 said that he approached Jobs yet again with the idea of getting into the e-book market. And so I went to Steve and told him why I thought [the iPad] was going to be a great device for e-books ... and after some discussions he came back and said, you know, I think you're right. I think this is great, and then he started coming up with ideas himself about what he wanted to do with it and how it would be even better as a reader and store. Cue noted that Jobs finally came around to the idea of an iBookstore in November 2009. Now bear in mind that Apple first introduced the iPad in January 2010, meaning that Cue, Apple's chief content negotiator, was left with little to no time to secure deals with major publishing companies as Jobs wanted to demo Apple's new e-book initiative on stage for the world to see. Of particular interest was Cue's testimony detailing how he was especially motivated to secure content deals ahead of the iPad's introduction on account of Jobs' worsening health. Steve was near the end of his life when we were launching the iPad, and he was really proud of it. He was working hard on it. I believed that iBooks was going to be a tremendous feature of the product. People were going to love it; our customers were just going to go wild about iPad and iBooks, and I wanted to be able to get that done in time because it was really important to him ... I like getting my work done and I pride myself on being successful, but this had extra meaning to me. Now aside from the usual intrigue typically associated with discovering what goes on behind the scenes at 1 Infinite Loop, I find this whole story noteworthy for two reasons. First, this isn't the first time we've heard a story about Cue successfully convincing Jobs to move Apple in a particular direction. During last summer's Apple / Samsung trial, emails came to light which revealed that Cue had been pushing Jobs to release an iPad with a smaller form factor as early as 2010. In a January 2011 email sent out to members of Apple's executive team, Cue wrote: I believe there will be a 7-inch market and we should do one. I expressed this to Steve several times since Thanksgiving and he seemed very receptive the last time. I found email, books, Facebook and video very compelling on a 7''. Web browsing is definitely the weakest point, but still usable. Apple would of course go onto announce the iPad mini in October 2012. Second, the story provides further proof that Apple is teeming with talented employees and that the company is poised to succeed even in the absence of Jobs. While Jobs was a visionary without compare, the stories above illustrate that Jobs sometimes needed a bit of convincing before deciding where the "puck was going." In short, the notion that an Apple without Jobs is destined for failure is ridiculous. Indeed, one of the reasons Jobs was able to successfully bring Apple back from the brink of bankruptcy was precisely because he surrounded himself with top-tier talent. To that end, this old quote from Jobs regarding his hiring philosophy is worth a mention: ... you're well advised to go after the cream of the cream. That's what we've done. You can then build a team that pursues the A+ players. A small team of A+ players can run circles around a giant team of B and C players. That's what I've tried to do.
The Steve Jobs smoking gun email that wasn't
As part of its ongoing effort to prove that Apple colluded with publishers to raise the price of e-books across the board, the U.S. Department of Justice alleges that Apple strong-armed publishers into renegotiating their existing contracts with Amazon in order to switch over to the agency model of e-book pricing. Apple, of course, disputes this allegation. Last week, Apple lawyer Kevin Saul said that Apple was "indifferent" to Amazon's own contracts with publishers. Apple, Saul added, merely wanted its own contracts with publishers to be flexible enough as to ensure that Amazon wouldn't be able to undercut them on pricing. As a result, Apple's contracts with the accused publishing houses included a "Most Favored Nation" clause which allowed them to match any price set by competitors. In an attempt to dispute Apple's assertion, the DOJ this week trotted out a January 14, 2010 email from Steve Jobs to Eddy Cue regarding e-book pricing. The email reads: I can live with this as long as they move Amazon to the agent model too for new releases for the first year. If not, I'm not sure we can be competitive ... Seems like a smoking gun, right? I mean, here's an email from Jobs himself where he seemingly insinuates that Apple may not enter the e-book business at all unless publishers get Amazon to move to the agency model of e-book pricing. Well, there's more to the email than meets the eye. As it turns out, the email in question was nothing more than a draft that Jobs never actually sent out. All Things D reports: According to new evidence submitted by Apple, it's hardly warm, let alone smoking. The document cited by the government is simply a draft message that was never sent. What Apple entered into evidence late Wednesday is the final version of that message, the one that was actually sent to Cue, and it differs significantly from that apparently damning draft. Indeed, the email Jobs ultimately sent to Cue on the matter had a completely different tone and indicates that Jobs was okay with publishers carrying on with their existing contracts with Amazon, contracts which involved the wholesale model of e-book pricing wherein retailers, and not publishers, set the prices. The email Jobs actually sent to Cue reads in part: I can live with this as long as they also agree to the other thing you told me you can get: The retail price they will set for any book will be the LOWER of the applicable "iTunes" price below OR the lowest wholesale price they offer the book at to anyone else, with our wholesale price being 70% of such price. For example, normally our retail price for a $26 book will be $12.99 and we will pay 70% of that, or $9.10. However, if they offer the same book to Amazon for a wholesale price of, say $12.50, then our retail price for the same book shall be set at $12.50 and we will pay 70% of that price for the book. Based on the above, it appears that Apple was less concerned with Amazon's own contracts with publishers than they were with ensuring that they wouldn't be undercut in the e-book marketplace. In essence, Jobs here is pushing for a "Most Favored Nation" clause, not sneakily looking to get Amazon on board with the agency model of e-book publishing. Lastly, and in what can only be characterized as a legal teaser, Fortune's Philip Elmer-DeWitt writes that he has "learned that there's a twist to the story of Jobs' Jan. 14 e-mail that's going to make for some fireworks in the courtroom when Cue takes the stand." Well, color me intrigued. Cue is slated to take the stand today, so we'll keep you posted as to the latest developments and/or fireworks from the courtroom.
Daily Update for June 12, 2013
It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player (requires Flash) or the non-Flash link below. To subscribe to the podcast for daily listening through iTunes, click here. No Flash? Click here to listen. Subscribe via RSS
Steve Jobs' NeXTcube on display
The Cartoon Art Museum held its annual NeXTEVNT fundraiser on Monday and one of the stars of the show was Steve Jobs' personal NeXTcube that was there on loan from Pixar. Photos of the NeXTcube on display were shot by Dave Hamilton of The Mac Observer. Hamilton attended the event on behalf of TMO, which co-sponsored the shindig with a handful of other tech companies. The NeXT Cube was brought to the NeXTEVNT event by Cartoon Art Museum board member Dr. Michael Johnson, who is a longtime Objective-C coder and Pixarian. Tickets to the event were US$200 each, and the money raised from ticket sales went to support the Cartoon Art Museum. You can read more about the event and check out some additional photos on The Mac Observer's website. It looks like some great geek fun.
Legendary ad man Lee Clow talks about Steve Jobs' love of branding and more
While speaking at the PTTOW! summit last May, legendary ad executive and TBWA Global Director and Chairman Lee Clow reminisced fondly about his 30-year journey "looking into the future" with Steve Jobs. He was 25 years old, when I met Steve. And he was already this passionate, intense. He and Wozniak invented this thing called the personal computer. Wozniak was just kind of into it for the hobby kind deal. Steve looked at it and said, "This is going to change everything." Clow touched on a number of topics, but his story regarding Jobs' love of branding is particularly interesting. Clow said that Jobs loved brands, having grown up admiring both Sony and Polaroid not only for furnishing cool products, but also because they represented the type of branding he admired. Clow explains that in calling the company "Apple", Jobs may have been influenced by Sony which in 1958 changed the company name from Tokyo Tsushin Kogyo to Sony because it was a "charming, kind of fun, sunny, nice name." Another theory, not mentioned by Clow, is that Sony was chosen because it was easy to pronounce in any language. Drawing a parallel between that and Jobs' decision to name his company Apple, Clow explained: I think, even though I'm sure he didn't think it through, that his intuition told him that he'd introduce the world to technology that was going to change everyone's life and do special things, but at the same time, it was going to be new, it was going to be scary, and people weren't going to know what to do with a computer, or if they even needed one. So he thought - Apple. Maybe if it's named something non-threatening, something likeable, something you could trust, I think he intuitively understood that that was gonna be a more graceful way for people to come to this technology that he believed would be so amazing and change our lives. Also interesting, and clearly a principle that seeps into every aspect of Apple's products, was Jobs' belief that everything a brand does is a de facto advertisement. "Steve figured out," Clow said, "that every way a brand touches you is a message, and it's either a positive message or it's a message that kind of contradicts what you thought about the brand." That said, Clow relayed how Jobs and Apple from the very beginning left no detail to chance. Clow explained that his company even helped write the manuals for the original Mac because Jobs wanted it to be accessible to the masses, not written in technical jargon that would inevitably alienate and confuse consumers. That attention to detail, Clow continued, is also evident in Apple's unique approach to packaging, and of course, Apple's retail stores which Clow once told Jobs were the best ads Apple ever did. There are a lot more interesting nuggets in the full video below. It's well worth watching.
America's Cup book dives into Larry Ellison-Steve Jobs friendship
The San Francisco Chronicle has been running weekly excerpts of The Billionaire and the Mechanic, and today's sample (behind the Chron's paywall) is worth a look. This recently-published nonfiction book, written by Chronicle staffer Julian Guthrie, tells the story of Oracle founder Larry Ellison's pursuit of the Americas Cup yachting prize and the unlikely allies (including car radiator mechanic Norbert Bajurin) he enlisted along the way. In this week's excerpt, Ms. Guthrie covers the long-enduring friendship between Ellison and Steve Jobs. The tech industry titans used to hike together, vacation with their families in Hawaii and sometimes just stroll Ellison's Japanese-themed gardens as they discussed the nature of greatness. (Jobs voted for Gandhi as a moral and political paragon; Ellison nominated Napoleon Bonaparte.) Among the first face-to-face encounters between Jobs and Ellison, she wrote, was an incident where the two neighbors had to sort out a peacock problem; Jobs had received a small flock of peacocks as a gift and the early-morning birdcalls were driving both men batty. Ellison (who is active in animal welfare and conservation) had a solution. Jobs should tell the bird-brained gift givers that he had to put the peacocks in a shelter for their own good; his crazy neighbor Larry was losing his mind over the noise and hinting that he was researching good ways to cook peacock. There are lots of other intriguing details in the excerpt -- including the role Ellison played in getting Jobs his Gulfstream jet after his return to Apple -- but you'll need to be a Chronicle subscriber or get your hands on the physical paper -- or the book -- to read them all. photo courtesy Oracle
The Engadget Interview: Lixin Cheng on ZTE's US future at CTIA 2013
Last week at CTIA, we sat down with Lixin Cheng -- CEO of ZTE USA -- for a candid discussion about the company's future in the US. The conversation started with ZTE's current portfolio in the US, which consists of 18 SKUs -- primarily inexpensive Android smartphones (most with LTE) for the prepaid market. Mr. Cheng mentioned that the company's doing quite well in the US thanks to an 85.7 percent year-to-year growth in market share. ZTE is now in third place among prepaid handset manufacturers with a market share of 17 percent. He explained that carriers are seeing revenue growth from prepaid services which now account for 22.5 to 29 percent of revenue. This puts the company in a strong position for the future, despite last year's investigation by Congress. So we asked Mr. Cheng if and when ZTE would bring flagship phones like the Grand S or Grand Memo to the US in partnership with the four major carriers. His reply: I have promised you at CES that we're going to bring the Grand S or Memo series into [the] US, and we are working on that, and I think that very soon we will announce some good news. That's good news indeed. Hit the break for more, including our video interview and full transcript.
Apple retail stores: 12 years later
On May 19, 2001, the first two Apple retail store opened up for business. One was located in McLean, Va., while the other was situated in Glendale, Calif. At the time, there were no shortage of critics who expressed serious doubt as to Apple's effort to get into the retail business. Now, 12 years later, Apple's line of retail stores play an instrumental role in Apple's overall sales, and more importantly, give consumers a chance to actually use Apple products in a fun and inviting environment. It may sound absurd to anyone born after 1986, but I distinctly remember a time when the only place I could test out and potentially purchase a Mac was at a local OfficeMax -- unless, of course, I wanted to mosey on down to a shady corner electronics store that somehow managed to become an authorized Apple reseller. In short, Apple's retail stores enabled the company to put its products out in front of consumers on its own terms. Today, Apple stores, given their ubiquitous nature, seem like a given. I mean, why wouldn't Apple roll out a line of retail stores? But back in the dark days of the '90's, back when Apple's marketshare continued to plummet as the company bled money, Macs were looked upon disparagingly and their presentation in the few stores that carried them reflected that perception. There are no shortage of stories surrounding Apple's foray into the retail business and the factors which led to them becoming the most profitable retail stores on the planet on a per-square-foot basis. That said, with Apple's first retail stores turning 12 this past Sunday, I thought it'd be interesting to present a few impressive factoids about the current state of Apple's retail operation. Looking back, it's hard to imagine that even the most ardent Apple enthusiast could have predicted the juggernaut Apple retail would go onto become. There are now 402 Apple retail stores worldwide. 251 of those are in the United States, 151 are located abroad. By the end of 2013, Apple will have 432 retail stores around the world. In 2013, Apple will be revamping or remodeling 20 retail locations whose success has made accommodating visitors a problem. Apple in 2012 spent nearly $1 billion on retail related capital expenditures. Apple retail stores in 2012 hosted 372 million visitors. Together, Apple retail stores comprise 4.1 million square feet. There are Apple retail stores in 13 countries. There are 5 states which have no Apple retail presence; Montana, Wyoming, North Dakota, South Dakota, Vermont and West Virginia. Here are a few factoids from Apple's most recent quarter: Retail revenue checked in at $5.2 billion. Revenue per store came in at $13.1 million. Apple retail stores hosted 91 million visitors. Apple retail stores earned $57.6 per visitor. Lastly, and in the spirit of nostalgia, here's a video of Steve Jobs giving a tour of the first Apple store in McLean, Va. In typical fashion, Jobs' enthusiasm is infectious, and more importantly, authentic. Also, watch closely and see if you can spot boxes of Mac OS 9 on the shelf, you know, from an era back when Apple actually shipped packaged software.
Video Flashback: Steve Jobs explains why Macs don't sport 'Intel Inside' stickers
In a recent interview, outgoing Intel CEO Paul Otellini explained how he passed up on an opportunity to get Intel chips inside the original iPhone. According to Otellini, Apple and Intel couldn't come to terms regarding cost. Further, Otellini explained that he simply had no way of knowing how successful and ubiquitous the iPhone would go on to become. While there's no way to know for sure just how seriously Apple was considering Intel as a partner for the iPhone, I couldn't help but laugh at the notion of an iPhone sporting an "Intel Inside" sticker on the back. Of course, Apple would have never allowed such a thing in a million years, but the thought reminded me of an old video where Steve Jobs is asked why Apple doesn't put "Intel Inside" stickers on its Macs. The video is from August 2007 and is of a Q&A session that followed an Apple special media event where the first aluminum iMac was introduced. The pertinent part of the video begins at about 32 seconds in. Comically, the very premise of the question elicits laughter from both Tim Cook and Phil Schiller. Jobs, always masterful when put on the spot, evokes laughter and applause from the audience when he responds sharply, "What can I say? We like our own stickers better." Jobs, of course, follows that up with praise for Intel. Don't get me wrong. We love working with Intel. We're very proud to ship Intel products in Macs. I mean, they are screamers. And combined with our operating system, we've really tuned them well together, so we're really proud of that. It's just that everyone knows we're using Intel processors, and so I think putting a lot of stickers on the box is just redundant. We'd rather tell them about the product inside the box, and they know it's got an Intel processor. Makes sense to me.
Steve Jobs interview wins a former nay-sayer's respect
Sometimes all it takes is a moment of time and an open mind to change your opinion of someone. In a recent column at Forbes, Drew Hansen, a management expert specializing in hyper-growth startups, writes about Steve Jobs and how The Lost Interview movie changed his view on the Apple co-founder. Hansen says he ignored Jobs' advice on building a company and cautioned entrepreneurs not to model themselves after the Apple founder. This attitude changed after Hansen watched the Lost Interview and realized he and Jobs share many of the same thoughts on building successful teams within a company. Steve Jobs: The Lost Interview is a 70-minute conversation between Jobs and Robert Cringely that was held in 1995. It was recently turned into a movie and hit theaters late last year. In this talk, Jobs highlights several things he did that made Apple successful. Among other things, Jobs talks about the need to hire A-level talent and put them together on teams. These talented individuals may bump into each other along they way, but that is part of the process of building great products. You can read more about this insight and others in the Hansen article on Forbes' website.
Bill Gates talks about the last time he saw Steve Jobs
Last night Bill Gates was interviewed by Charlie Rose on 60 Minutes. Though the interview covered many subjects, it inevitably turned to Gates' relationship with Steve Jobs. In the part of the interviewed that aired, Gates understandably teared up when he talked about the last time he saw Jobs, at his home in May of 2011. When Rose asked Gates what they talked about, Gates replied, "...what we'd learned, families... anything." Gates also elaborated on their relationship over the years in unaired footage of the interview that is available to watch online.
Charlie Rose interviews 'Bill Gates 2.0' on 60 Minutes: the man after Microsoft
Last night's 60 Minutes gave a solid block of screen time to Microsoft founder Bill Gates, with a focus on his efforts to tackle preventable diseases through the Gates Foundation. The show looked at how the Foundation is using the ethos of a technology company to meet humanitarian challenges, such as its recent plumbing-free toilet competition to improve sanitation around the world, and the development of a thermos that can keep 200 vaccines cool for 50 days using a single block of ice. Separately, Gates also spoke about the late Steve Jobs and how the two men effectively "grew up together" as rivals. 60 Minutes interviewer Charlie Rose noted that Gates will "long be remembered" for his philanthropy, whereas Jobs "did not have time to do that." There are two excerpts from the show after the break, but we can't guarantee how well they'll work on mobile devices so you may want to go straight to the source links below.
Rare Apple-1 hits the auction block
There are only six known working Apple-1 computers in the world, and one of these units will go on sale later this month. According to a report in Computerworld, German auction house Breker will be auctioning off the machine that was owned by Fred Hatfield. The Apple-1 includes the original manual, a letter signed by Steve Jobs and a circuit board that bears the name "Woz" on the back. The vintage computer is expected to fetch up to US$392,000 when it hits the auction block on May 25. You can check out the Apple-1 in the video below and hop over to Breker's website for the detailed photos of this classic machine. [Via AppleInsider]
