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Roku renews bid for the living room with streaming-ready Roku TVs
Up until now, Roku's bid for the living room has mainly come in the form of its puck-like streaming players and sticks. These devices, priced at below $100, are a cheap way for consumers to augment existing HDTVs and make them "smarter." But now Roku's getting into the TV hardware business directly. It's partnered up with six manufacturers, of which Hisense and TCL are the first to be announced, to produce a line of Roku TVs that come pre-loaded with the company's streaming software. These sets aren't planned to hit retail until sometime later this fall, but at CES 2014, we'll be getting a first look at what's in store.
