SuperBowl2012
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iPads invade Super Bowl parties
I've talked quite a bit before about the growing "second screen" phenomenon, where iPads and other mobile devices are used as a second screen while either working on another computer or watching television. And with the biggest event on television yesterday, there was likely a lot of "second screen" viewing going around. ZDNet's James Kendrick says his was one of three iPads around the coffee table at his Super Bowl party, and with tens of thousands of tweets per second going out during the most interesting parts of the game, Kendrick's experience was undoubtedly not unique. Car maker Chevrolet actually participated in the event with the Chevy Game Time app, which not only posted ads available on the iPad the second they went live on the TV, but also offered up contests and more interactivity during the show. And the NFL and NBC famously streamed the whole event live on the Internet for the first time this year -- while I didn't get a chance to pull the game up myself yesterday, I heard a few people say that it was in fact available to stream on the iPad. The commercials weren't available on the stream, though, so it'll probably be a few years before people learn the stream is out there, and before it becomes a better substitute for the TV experience. Still, the Super Bowl certainly showed off a few major trends that we're seeing in entertainment consumption lately. Apple's devices especially are providing ways for both consumers and brands to interact and extend the "watching" experience, even outside of a standard TV broadcast.
Super Bowl 2012 Ad Roundup: Galaxy Note, Hulu Plus, Best Buy and more
By now, we've become accustomed to the circus of elite advertising that takes place during America's biggest game, and this year was no exception. Last night's Super Bowl made room for over 50 commercials during its air time, some of which included the likes of Samsung's whopping Galaxy Note, the usual Go Daddy domain teasers, a bit of Best Buy "innovation" and the Hulu Plus Mushy Mush campaign, just to mention a few. Needless to say, we put together a small collection of some we believe you might enjoy, so take a virtual jump past the break to catch the big-ticket advertising in action. You can also find the rest of the ad pack at the source link below.
Totally blow out the big game! Super Bowl XLVI
With Super Bowl XLVI finally upon us all the pretenders have been shaken loose, leaving only the New England Patriots and New York Giants to compete for the NFL championship this weekend. While we're sure Indianapolis is lovely in February, we prefer to enjoy the game from the comfort of home where there's conveniences like affordable refreshments, central heating and of course our full loadout of equipment including HDTVs, computers, tablets and phones. Whether you're already set with equipment or are scouring the shelves looking for a new television in time for game day, we're back again in time for the 2012 game with a few suggestions to make sure you're getting the most out of what you've got -- feel free to drop in your own tips, chili recipes and the like in the comments below.Update: We've added a few more HDTV deals from Samsung, Sears and Westinghouse, you'll find links after the break.
