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Nike turns its SNKRS app into a pop-up shop for sneakerheads
With Super Bowl 53 getting ready to kick off in Atlanta, brands are seeing dollar signs. And you know Nike, given its status as a sportswear giant, has to go all out for the event. That's why the company opened a pop-up shop in Atlanta, designed to cater exclusively to users of its SNKRS app. The temporary store, which will be open through the end of March, is the sportswear giant's latest effort to seamlessly merge its digital and physical shopping experiences.
How to watch the Super Bowl: A cord-cutter’s guide
We all know you don't have to be a fan of American football to watch the Super Bowl. The NFL's Big Game, which this year will be played between the New England Patriots and Los Angeles Rams, goes beyond the sport. Even if you don't like who's playing (we're looking at you, Tom Brady), the Super Bowl is the perfect excuse to get together with friends and enjoy a day full of seven-layer dip, chicken wings and, of course, booze. Thankfully, in 2019, the NFL is making it easy for everyone in the US to watch Super Bowl LIII, even if you don't have a cable or satellite account.
