sweat-equity
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Trade skill crusader brings back customer service and sweat equity to crafting
WoW players today tend to consider the deterioration of the in-game community in terms of relatively recent influences like the Dungeon Finder and then the Raid Finder. We sometimes forget that design tweaks and new systems have been chipping away at the paradigm of Azeroth as a place to forge ongoing personal relationships for years now. Take a gander at the beginning of this analysis I wrote on the death of the Azerothian salesman all the way back in the hyper-modern era of The Burning Crusade circa 2007: Forget the endless debate over hardcore versus casual -- there's another moniker that we here at Insider Trader hold dear: salesman. What's that? You don't know any salesmen in WoW these days? You're not alone. Times have changed since craftspeople toiled to build reputations as the go-to traders on their servers ... when Ironforge was the hub of civilization, where a few elite enchanters held court over the entire server with coveted formulae from such exotic locales as Stratholme and Scholomance. It's a brave new world in today's Outland. Most enchanters don't enchant for the general public at all, unless you provide mats and a tip. And in any profession, with so many other players on the servers who have the same patterns (even rare patterns are generally available from more than one player) and so many easy ways to make money (hello, daily quests!), there's little reason to hang around town to build a regular clientele. Components provided or created by other professions are readily available on the Auction House -- there's no need to seek out and nurture relationships with another player from a complementary profession. Have the conveniences Blizzard has developed for today's crafters meant the death of the salesman? Most WoW players would agree that convenience and self-service is the way of today's game. But for one stubborn tradesman on Sentinels (US), life as an Azerothian salesman is anything but obsolete. Daen, a dedicated craftsman and proprietor of Daen's Crafting Emporium, single-handedly maintains what may be one of World of Warcraft's last remaining bastions of personal craftsmanship and trade skill service -- with a twist. This proprietor not only aims to provide personal service, but he does it at no charge, with the insistence that customers devote sweat equity to their mutual creations as well.
