swissalpwatchconceptblack

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  • H. Moser & Cie

    Swiss watchmaker's latest jab at the Apple Watch has no hands

    by 
    Jon Fingas
    Jon Fingas
    01.17.2019

    Swiss watchmaker H. Moser & Cie is no stranger to taking digs at the Apple Watch. Its latest form of social commentary, however, is rather unique. The company has unveiled the Swiss Alp Watch Concept Black, a mechanical watch that once more riffs on Apple's design but doesn't even have hands or a dial -- the only thing on the front is a flying tourbillon mechanism to counteract the effects of gravity. Instead of looking at the watch to check the time, you're suppose to sound a minute repeater whose chimes will tell you if you're running late. This is supposed to be a callback to a time when you needed a repeater to tell the time in the dark, but it also happens to resemble an Apple Watch with the screen turned off.