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Tag Heuer made a smaller modular smartwatch
Those of us with smaller wrists may have noticed that most of the connected smartwatches out there are, well, kind of huge. Tag Heuer's Connected Modular 45, for example, was a lovely device with a 45mm case diameter, perfect for larger wrists but lousy for everyone else. The company has now decided to support the smaller among us with a new Connected Modular 41, with — you guessed it — a watch with a 41mm diameter for those with more diminutive extremities.
Tag Heuer's 'modular' smartwatch isn't actually modular
Webster's dictionary may define "modular" as "constructed with standardized units," but in tech, that buzzword has a slightly different meaning. A modular device usually has swappable components that bring additional functionality. But Tag Heuer is going with the original definition of the word for its latest high-end Android Wear smartwatch. The Connected Modular 45 is the follow-up to the company's surprisingly successful debut smartwatch that came out last year. The company's sophomore offering is a highly customizable device that lets you swap out the "smart" module for a mechanical timepiece, turning it into just another analog luxury watch with a multi-thousand-dollar price tag. You can change other components of the watch, too. Starting at $1,600, the Tag Heuer Connected Modular 45 is a refinement of the original and, like its predecessor, will appeal to only very select group of people.
Intel wants to be a tech 'enabler' for the fashion industry
The line between technology and fashion is blurring. Brands and designers are now using electronics to make cutting-edge wearables and experiences, while companies like Amazon are trying to break into a space that hasn't until now been very welcoming of outsiders. Intel is another tech company that's set its sights on the fashion world, with various smart garments and accessories, including dresses, glasses and bracelets. In an interview at SXSW, Intel Vice President Sandra Lopez said her team's mission is to be an enabler first and foremost rather than trying to become a fashion brand unto itself.
TAG Heuer confirms March 14th debut for its next Android watch
Those rumors of TAG Heuer unveiling its next Android Wear watch this month? They're true. The brand has posted a pair of teasers confirming that it will unveil a future Connected smartwatch on March 14th. There are no major giveaways regarding the design (surprise: it'll likely be familiar), but there is a hint that it'll be better-suited to women's wrists than the chunky original. In a teaser video, TAG chief Jean-Claude Biver says that women had input -- don't be surprised if you see an option for a smaller case, different colors and other features that make the wristwear more accessible.
Tag Heuer made a more expensive, $9,900 smartwatch
What do you do when you've got an empty wrist and almost $10,000 burning a hole in your pocket? Buy a rose gold smartwatch from Tag Heuer. To match your phone, private jet, toothbrush and crippling sense of loneliness brought upon by spending too much money on not-pink gadgets, of course. This Tag Heuer Connected isn't available online, so that means you'll have to trudge down to a jewelry store to get your mitts on one. And it might be your only shot at a luxury smartwatch now that Apple's stepped out of the game.
Tag Heuer Connected review: $1,500 for a smartwatch?
Smartphone makers have churned out watch after watch in hopes of happening upon something game-changing. If nothing else, they're getting good at making pretty gear. Still, none of them have the clout that horological giant Tag Heuer does, which is why our collective ears perked up when we heard that the Swiss company was making an Android Wear watch. The result is the Tag Heuer Connected, a watch that looks like some of the company's most iconic models ... and works just like every other Android Wear device out there. At $1,500 (£1,050), it's also the most expensive Android Wear watch around, but -- spoiler alert -- it's hardly worth the price.
TAG Heuer's Android smartwatch is (relatively) popular
TAG Heuer's $1,500 Connected smartwatch may have been a big gamble, but it's paying off... relatively speaking. LVMH watch chief Jean-Claude Biver tells Bloomberg that his company is upping production of the Android Wear timepiece to meet demand from retailers, and it's even freezing online sales until May or June for the sake of giving physical stores a better shot. However, the numbers aren't about to keep established smartwatch makers awake at night. Production is increasing from 1,200 per week to a not-so-whopping 2,000 -- for context, IDC estimates that Apple sold 3.9 million smartwatches in the third quarter, or about 43,000 per day. TAG's device is successful in the luxury world's terms, but numerous smartwatch brands will easily outsell it.
Cheese was the best part of TAG Heuer's smartwatch event
#fivemin-widget-blogsmith-image-997910{display:none;} .cke_show_borders #fivemin-widget-blogsmith-image-997910, #postcontentcontainer #fivemin-widget-blogsmith-image-997910{width:570px;display:block;} try{document.getElementById("fivemin-widget-blogsmith-image-997910").style.display="none";}catch(e){} Sure, Tag Heuer unveiled a smartwatch today with the help of Google and Intel. But the real star of the show was CEO Jean-Claude Biver and his love of cheese. Literally. Who cut the cheese? Jean-Claude did.
TAG Heuer's Connected is a $1,500 Android Wear watch you can trade in
Before we kitted them out with high-res AMOLED screens and WiFi, luxury watches were the sorts of thing you could wind up and pass down through the ages. With its new Connected smartwatch (seriously, its name is "Connected") TAG Heuer thinks it's captured "eternity in a box" and restored a sense of legacy to an otherwise obsolescing wearable. Erm, we'll see about that. Long story short, it's a $1,500 Android Wear watch that you'll be able to trade in for a mechanical version after two years if the whole connected lifestyle really isn't for you.
Watch TAG Heuer unveil its Android smartwatch at 11AM Eastern
After months upon months of hype, Intel and TAG Heuer are finally ready to show their Android Wear smartwatch to the world. The two are hosting a live stream at 11AM Eastern to spill the beans on the Carrera Wearable 01, billed as the first Google-powered luxury watch. We know a handful of details about the wristwear (such as its $1,800 price tag, Intel components and familiar design), but there are still a few things up in the air. Will it really get that vaunted 40-hour battery life? What kind of bands can you choose from? And will the software deliver anything beyond the usual Android Wear experience? We're on the ground at the event to get the full scoop first-hand, but you can tune in below if you just can't wait to get details.
