Taylor Swift’s new music video sets first-day record on YouTube
'Look What You Made Me Do' has been watched over 31 million times in its first 24 hours.
Feed the Taylor Swift hype machine for a better chance at tickets
That's one way to cut StubHub scalpers out of the equation.
Celebrities are vanishing from social media to make a statement
Some do it for marketing purposes, others because of the current political climate.
Billboard’s ‘Artist Pass’ is Snapchat’s first music-focused series
It follows musicians as they prepare for performances.
Taylor Swift is getting back together with Spotify
Her entire back catalog is making its way to all streaming services this midnight.
Taylor Swift is getting her own mobile game
From the same company that brought you 'Kim Kardashian: Hollywood.'
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Apple Music's Taylor Swift concert exclusive is one big bet
Apple is so sure you like T-Swift that it's basing its music marketing strategy around her.
Recommended Reading: Jony Ive tells the story of the Apple Pencil
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