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Disney releases Temple Run Oz, another branded take on Imangi's hit
Just last week we were talking about Disney's potential for originality with a brand new Toy Story app, and now here the company is sticking like glue to some old habits. Disney has released a new app called Temple Run Oz, which, as you might imagine, is a mashup of Imangi's famous Temple Run game with Sam Raimi's upcoming Oz: The Great and Powerful movie. Temple Run: Brave (which combined the first Temple Run game with Pixar's Brave) is still available on the App Store, but this new version is much closer to all of the innovations spotted in Temple Run 2, which means it has curvy pathways, more powerups and various goals to go after and complete. It's not a bad game at all, actually, and like Temple Run Brave, Disney has added in some original gameplay, in addition to the Oz-based sounds, graphics and content. Instead of just dodging trees and cliff dropoffs, you also duck under flying monkeys, and you can jump in a big balloon to tilt your way through the air and collect coins. There are weekly challenges as well, and while the game isn't significantly different from Temple Run (you're still running, swiping and tilting), it does feel a little more substantial than just a reskinned game. The price is also interesting: It's available for US$0.99. That's a buck more than the free Temple Run 2 (which I'd recommend as the better game), though it's likely only for a certain launch period, as you get 99 cents worth of in-app currency when you buy the game. Temple Run Brave is still 99 cents as well, so maybe the price is part of the agreement between Imangi and Disney. Whatever the reason for the pricing, Disney saw a fairly big hit with Temple Run Brave, but it'll be interesting to see what the market is like with four different (!) versions of Temple Run now on the App Store.
Disney taps indie studio for Temple Run Brave
Disney Mobile has made a number of really smart moves over the past few years (starting with acquiring Tapulous, all the way up to allowing a game tester to make them a great game). Now here's another brilliant move: they've signed a deal with developers Keith Shepherd and Natalia Luckynova (also known as the very nice married couple behind Imangi Studios) to help them make a Brave-branded version of Temple Run. The game itself is actually being put together by a third-party game developer, but Imangi had input on the finished product, and the deal has actually been in the works for quite a while, even before Imangi saw all of its astronomical success with the golden idol running game. Imangi told me at GDC this year that they were being careful about choosing partnerships, but apparently this partnership with Disney met with their approval. Temple Run Brave should be in the App Store for 99 cents on June 14 (though my guess is that given how popular Temple Run has been as a free game, it'll drop to free soon after that). Disney has shown a lot of insight into the App Store in the past, and this latest deal with a very hot indie studio is no exception.
