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Pinger's Textfree delivers billionth free text message
Among the many methods available for getting around AT&T's stronghold on text messaging and the exorbitant rates associated therein stands a giant in the form of an iPhone application. Pinger's wildly popular app "Textfree" puts the power back in the hands of users by creating a simple and elegant way to text message your contacts without running up the wireless bill. Today, Pinger announced that they have reached a significant milestone. In the short 10 months that Textfree has been available on the App Store, over one billion messages have been delivered. This huge amount of messages represents a staggering savings to Textfree's users and shines a spotlight on the innovation that Pinger has brought to the iPhone ecosystem. I had a chance to talk with Greg Woock, one of the co-founders of Pinger Inc., about the success of Textfree as an individual app as well as Pinger's strategy for App Store success. Hit the read link to check out Pinger's success story.
Distinctions without differences: Apple's inconsistent app store rejection policies
I admit, I was one of those to pile on ol' Ma Bell as the culprit for keeping the Google Voice app (don't I wish that was a real iTunes link) off the App Store. Restrictions on Skype and the SlingPlayer app on the iPhone had conditioned me to believe that the "game changing" iPhone had, well, a completely different set of rules applied to it by AT&T. While many in the tech community continued to jump atop the dog pile, in which AT&T was at the very bottom, Apple ran the ball back the other way without anybody noticing. Apple's response to the FCC's questions covers several areas -- including the fact that it acted alone without AT&T's consultation -- in rejecting not yet allowing the Google Voice app. Almost as striking as Apple's admitted culpability, however, is its rationale for it, which smacks of odd logic and damages the spirit of the App Store. In short, Apple states that it rejected "continues to study" Google Voice because, in its current form, the app "replaces the iPhone's core mobile telephone functionality and Apple user interface for telephone calls, text messages and voicemail." While the iPhone is more than the sum of its parts, the phone portion of it is arguably the least compelling when compared to other features. Out of the box, the iPhone comes with several apps pre-installed. And, based on their placement at the foot of the home screen (as well as Steve Jobs' Macworld proclamation), Apple views the iPhone as "an iPod, a phone, and an Internet communicator (Safari and Mail)." But the advent of the App Store and the third party apps that arrived with it further reinvented a device that had already reinvented the entire tech market. If the iPhone wasn't already viewed as a computer-first, phone-a-distant-second device, it certainly took this form after the App Store. Taken at face value, Apple's rationale for rejecting Google Voice also means that YouMail [iTunes link], TextFree [iTunes link], and Skype [iTunes link] should be rejected as well. As Mike noted yesterday, YouMail could serve as a replacement for Visual Voicemail, TextFree could supplant the iPhone's SMS client, and Skype could do both, albeit in a different and slightly limited capacity.
