The Big Sick
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Amazon will pull its movies from theaters to Prime faster
Ever since Amazon began developing its own movies it's had to strike a balance between theatrical success and streaming popularity. Films such as Late Night have been relative flops in cinemas but widely-viewed on Prime, while others --Manchester by the Sea, for example -- have performed well across the board. Now, Amazon says it's going to shorten the window between movies hitting the big screen and arriving on Prime, in a bid to mitigate some of the uncertainty associated with theatrical releases, and to get them in front of viewers at home, where the big numbers are.
