the lego group

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    Epic Games receives $2 billion investment from Sony and Lego's parent company

    by 
    Kris Holt
    Kris Holt
    04.11.2022

    No prizes for guessing that it'll use the cash to help build its vision of the metaverse.

  • Life of George turns Lego building into an iOS game

    by 
    Griffin McElroy
    Griffin McElroy
    09.30.2011

    Have you ever wanted some form of evaluation for your Lego model-building expertise? Other than, of course, your overbearing mother patting you on your head, telling you that you're her "most special little construction worker?" The Lego Group has come up with a clever way for you to receive the positive reinforcement you crave: By playing Life of George, an iOS title which tasks you with recreating objects with Lego bricks, judging you on your speed and accuracy. It does so using a $30 kit that you can purchase from the Lego store starting October 1, which includes all the requisite bricks and a "green screen-like" building mat. Players can build co-operatively to recreate 120 different models, or build their own models that will then be playable once they're scanned into the game. Check out more details in the press release posted after the jump, you most special little construction worker, you.

  • Life of George melds Lego bricks with iOS for 'digital-to-physical' gameplay, captures our hearts

    by 
    Joe Pollicino
    Joe Pollicino
    09.29.2011

    There isn't much that can't be done with some Mindstorming and plenty of Legos, so color us intrigued by the Lego Group's new game, Life of George. Using a free EyeCue-enabled iOS app, players are tasked with recreating George's photographs using 144 included Lego bricks on a specialized "green screen-like" gaming mat. Once the model is complete, you'll take a photo with your iDevice to be scored based on your building speed and accuracy to the original picture. The $30 kit promises 12 levels featuring 10 photos each, and varying difficulty levels. For added replay value, there's a two player game and a creation mode which lets you create playable models out of your own snapshots. To sweeten this story even more, you'll also be able to keep up with George at his eponymously titled Facebook page, I am George. If the Lego-builder inside of you is itching to snag one, it'll be available from Lego on October 1st. In the meantime, you'll find more details in the PR after the break.

  • LEGO Universe goes F2P today

    by 
    Jef Reahard
    Jef Reahard
    08.15.2011

    Free-to-play conversions have been in the news a lot lately, with games as diverse as Age of Conan and Champions Online throwing open their doors with various flavors of free access. LEGO Universe is the latest freemium convert, and today is the official kickoff for the brick-building MMORPG's new membership tier. So what can you do for free in LEGO Universe? Two adventure zones and one player property area are available for starters, and the game also offers up a decent selection of free mini-games, build options, and basic functionality (including the ability to sample faction gear and collect up to 10,000 coins). The LEGO Group is clearly looking to entice gamers to upgrade to a full membership, though, as it only costs $10 a month and it unlocks the full game including over 15 adventuring zones, access to upcoming expansion content, and the ability to join in competitions and community events. Head to the official LEGO Universe website for a full listing of free-to-play offerings and subscriber benefits. You can also click past the cut to see a new free-to-play trailer featuring gameplay and world-building highlights.

  • Ex-NetDevil programmer talks LEGO Universe and getting an industry job

    by 
    Jef Reahard
    Jef Reahard
    07.25.2011

    Fan site MMO Fallout has an interesting interview with Stephen Calender that's worth a read. Who's Stephen Calender? He's a Flash developer who was front and center for the brouhaha that went down when The LEGO Group acquired the LEGO Universe MMO from NetDevil (putting many NetDevil programmers out of work in the process). The interview is a wide-ranging and lengthy affair, and it features discussion on Gazillion's relationship with NetDevil, a blurb about the ill-fated Auto Assault, and of course, the bulk of the piece that focuses on the past and future of LEGO Universe. For all of the aspiring game devs in the audience, Calender also spends quite a bit of time talking about selling yourself in an increasingly competitive industry.

  • Free-to-play trial version of Lego Universe coming in August

    by 
    Griffin McElroy
    Griffin McElroy
    06.21.2011

    The world of The Lego Group's blocky MMO, Lego Universe, will expand to include a brand new, thriftier audience this August when a free-to-play version of the title will open its plasticky doors. Users of the free version will have unlimited time to romp around a specific zone that features a limited set of features from the full game, and will be able to upgrade to a full-blown, $10-per-month membership at any time. The Lego Group has elected to make the game's client a free download rather than a retail product, alongside this free tier. This may upset those who previously purchased the game for real, tangible currency, but think of it this way: You were basically just paying a premium to get a head start on picking up the best bricks. These freeloaders will have to settle for those sticky bricks, most of which have all manner of bric-a-brac lodged into their hollow undercarriages.