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Universal Music taps AR and VR to hype new releases
VR storytelling company Within has been experimenting with different musical collaborators. Universal Music Group artist The Chemical Brothers worked with the company to create an immersive, web VR-based visual interpretation of the duo's tune, "Under Neon Lights." Within also put together a music video for OneRepublic in VR for their single, "Kids." Within is now going big in a new partnership with Universal Music Group to develop augmented and virtual reality experiences with the music label's large roster of artists.
