thegreateststoriesretold
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YouTube makes art out of ads at SXSW
Unless it's during the Super Bowl, chances are not many people actively look forward to watching ads. But the main reason people do enjoy those is that brands design them to have a cultural effect, rather than just feel like a simple product-pitch video. At SXSW, YouTube is showing a form of that with "The Greatest Stories Retold," an installation inside its Story HQ space that had 13 creative agencies turn classic fairy tales like Snow White into interactive, short-form stories. What YouTube hopes to accomplish with this is to show the power of its six- and 15-second ads, as well as longer-form ones.
