TheresAnAppForThat
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Apple successfully trademarks 'There's an app for that'
From marketing buzzword to international joke, the catchy phrase has officially become one of Apple's legal tools. That's right -- there's a trademark for that now.
Apple tops "Best of" 2009 lists
The end of the year brings the inevitable "best/worst of" lists, and 2009 was no different. We reported earlier that Apple nabbed four of Engadget's "10 Gadgets of the Decade" list, but what may be surprising is just how many other "best of" lists Apple was part of. Philip Elmer-DeWitt over at Apple 2.0 has compiled a list (surprise!) of all the "best of" lists Apple made in 2009. The lists that he found Apple or Steve Jobs on included: Steve Jobs: CEO of the Decade. Fortune magazine. Steve Jobs: Best Performing CEO in the World. Harvard Business Review. Steve Jobs: Person of the Decade. Wall Street Journal. Apple: Brand of the Decade. Adweek's Best of the 2000s. Steve Jobs: Marketer of the Decade. Adweek's Best of the 2000s. "Get a Mac": Campaign of the Decade. Adweek's Best of the 2000s. Apple Releases iPhone: Top 10 Tech Stories of the Decade. CNN.com. Apple: Company of the Decade. Om Malik. There's more in the complete list over at Apple 2.0. Oddly enough, Apple's "There's an app for that" iPhone ad campaign slogan also made it into the 2009 edition of The Yale Book of Quotations, which, Yale states, "is the most complete, up-to-date, and authoritative quotation dictionary ever compiled."
