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Sweden’s official tweets won’t come from citizens anymore
IKEA, ABBA, Volvo... Sweden has given the world a lot of great things, and back in 2011 it added to the list by becoming the first country to let regular citizens run its official Twitter account. Every week, a new Swede was given free rein to tweet whatever they wanted, in a pioneering bid to show the world how the country exists in the eyes of its people (much like The Swedish Number, which let anyone around the world chat to a random Swede). Now, the award-winning project -- which inspired similar accounts in other countries and cities around the world -- is coming to an end.
