todayatapple
Latest
Apple sees its redesigned retail stores as community spaces
Apple's retail stores have long had a social side. You might not visit just to hang out, but the combination of free workshops and an abundance of connected devices gives you a reason to stay besides gawking at the latest products... if just to check up on Facebook. And now, Apple is banking on that social aspect as a selling point. The company is both redesigning its 100 largest stores and launching new "Today at Apple" workshops to turn its stores into community spaces of sorts. The shops are still very much geared toward sales, but you'll have more reasons to swing by on a frequent basis.
