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TomTom sends HD Traffic update to all Live models, extends Traffic Manifesto to US (video)
TomTom CEO Harold Goddijn announced at a NYC event last night that the company's HD Traffic service, previously only included with the Go 2535 M Live, would be available on all U.S. Live models, including the Go 740 Live and XL 340 Live. Traffic updates will be one component of the subscription-based Live, which will also see a 50 percent price drop, to $60 per year. This is all part of TomTom's grand Traffic Manifesto, which aims to cut traffic by five percent overall. Achieving this rather lofty goal in the U.S. would require 10 percent of the country's drivers to be using Live, which transmits real-time traffic data using a dedicated AT&T SIM. The company says drivers using the service themselves can expect to see travel times reduced by up to 15 percent. Our commute often involves a pajama-clad hike from the bed to the desk, so if you're currently a subscriber who drives to work, let us know if Traffic is making a dent in your travels.
