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The Velar is a Land Rover for (rich) tech-lovers
Land Rover and its family of Range Rover vehicles are known for rugged luxury. You can drive through a river in the woods during the day, rinse it off, and drop it with a valet at the opera that night. It appeals to a demographic that's more interested in the Burgundy region of France and postcards than Burning Man and DMs. So to appeal to the tech CTOs instead of the Wall Street CEOs the company introduced the Velar, its "avant garde" Range Rover.
