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Spotify's revamped podcasts will include more photos and video
Spotify announced today that it's launching a new multimedia format called Spotlight that will pair visual elements like photos and videos with podcasts, audiobooks and other audio content. It's the first big feature from Courtney Holt, Spotify's head of studios and video who joined the company last September after Tom Calderone left in August. When Holt was hired, Spotify said that he would be focusing on expanding premium video content as well developing podcast and audio programming offerings. "We are excited to launch Spotlight, a new format that merges great storytelling, news, information and opinion with visual elements all delivered in playlist form across a number of content categories," Holt said in a statement. "Playlists play an important role in the daily lives of our users bringing them closer to the creators they love."
Spotify's latest show is basically 'Carpool Karaoke'
Apple already locked down a season's worth of James Corden's Carpool Karaoke, but Spotify isn't letting that stop it from developing a similar show of its own. The streaming service announced this week and it teamed up with Russell Simmons on Traffic Jams, a show that pairs a hip-hop artist and a producer who haven't worked together to create something new before they arrive at their destination. Oh yeah, they have to do so while sitting in rush-hour traffic in Los Angeles.
