TranslucentMirror
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Sony's entry-level Alpha A68 has '4D focus' for low light
Sony just reminded us that it makes more than mirrorless and compact cameras by launching the Alpha A68, an A-mount model with a 24-megapixel APS-C sensor. As with Sony's APS-C Alpha A77 II and full-frame A99 models, it uses a hybrid electronic OLED viewfinder with 100 percent coverage and "faithful color reproduction," according to Sony. That's complimented by a 2.7-inch TFT LCD that tilts 135 degrees up and 55 degrees downwards. The killer feature is the translucent mirror, which allows for what Sony calls "4D Focus" -- a 79-point phase-detection AF that works continuously at up to 8fps, even in low-light.
Sony shipping NEX-3N and Alpha A58 to the US in April
Sony may have teased American photographers by launching the NEX-3N and Alpha A58 in Europe, but it's not cruel: both interchangeable lens cameras are coming to the US this April. The NEX-3N will cost a relatively frugal $500 when bundled with the camera's signature motorized, 16-50mm f/3.5-5.6 lens. Venturing into DSLR territory with the Alpha A58 will cost an only somewhat dearer $600 when paired with a refreshed 18-55mm, f/3.5-5.6 kit lens that's quieter and less error-prone than its ancestor. Both A- and E-mount cameras will also be getting a similar raft of accessories for the US unveiling. An RM-VPR1 remote commander comes in April for $65, while a compact HVL-F20M flash is due in May for $150. A-series photographers will have no shortage of lenses to choose from -- they'll get cracks at both a stand-alone version of the 18-55mm lens and a new 50mm f/1.4 prime in May for respective prices of $220 and $1,500, while a 70-400mm f/4-5.6 telephoto zoom is coming in July for an eye-watering $2,200.
Sony Alpha A99 poses for someone else's camera, no optical viewfinder in sight
Technical details of Sony's rumored Alpha A99 have been overflowing. The actual camera, however, has been elusive until now. A press photo just spotted on Xitek (and passed along to Sony Alpha Rumors) is believed to be authentic and speaks volumes about Sony's pro camera strategy: as shown, there's no obvious space for an optical viewfinder, hinting that the company's full-frame shooter is going with an OLED-based electronic eyepiece like that of its crop-frame A77 precursor. The image doesn't show much more than that and a conspicuous orange ring to remind us that we're gazing upon an Alpha, but it's tough to ignore that more compact (and hopefully lighter) body. Whatever the cosmetics are like, rumors now assert that the 24.3-megapixel, translucent-mirrored A99's early September release has been locked down to September 12th; if that's true, it may give photographers as much reason to be happy that day as phone buyers.
Sony outs Alpha A57 translucent mirror camera with 12fps shooting, improved autofocus system
DSLRs tend to have longer refresh cycles than oh, we don't know, phones with RAZR in the name, but every shooter must eventually go to heaven nonetheless. About a year and a half after introducing the Alpha A55 translucent mirror camera, Sony's putting that model out to pasture to make way for its replacement, the Alpha A57. This time around, Sony's bumped the ISO to 16000 and boosted the continuous shooting rate from 10 frames per second to 12. It's also rolling out some improvements to the 15-point autofocus system, including enhanced object-tracking and quick AF in Full HD movie mode. Like the A55 before it, the A57 packs a 16-megapixel APS HD CMOS sensor, though this guy records 1920 x 1080 video at 60p, 60i and 24p/25p. It also packs the relatively new Bionz imaging engine introduced with Sony's fall 2011 models. Also on board: effects like Auto Portrait Framing (it is what it sounds like) and Clear Image Zoom, which promises an effective two-fold increase in focal length. Design-wise, the A57 takes some cues from the A65, and sports a tilting, 921,600-dot LCD. It'll start at $699 for the body only when it goes on sale next month, though it will also be offered as a $799 kit with an 18-55mm lens. Until then, we've got official press shots below and the PR just past the break.
Sony LA-EA2 lens adapter gets ready for its close-up in 'leaked' render
Hey Sony, you hear that? Sounds like you might have another leak on your hands. We got our fourth unofficial look at Sony's Alpha A77 this morning, and now it's time for a little accessorizing. What you see above is reportedly a shot of a new lens adapter called the LA-EA2, which would apparently bring the outfit's translucent mirror technology to its range of little NEX shooters. As you might recall, that mini-mirror brings with it continuous phase-detect autofocus. Of course, this is just a rumor, but it does lines up with previous reports of a forthcoming NEX-7. You know we enjoy a leak as much as the next guy, but we like hard facts even more. So what's it going to be Sony?
Sony Alpha A77 caught sunbathing on a beach, courtesy of mysterious YouTuber (video)
Look away now if you're desperate for a beach holiday, because the above video features a Sony camera chilling out in the sand, before some lucky fella picks it up for a quick snap of the calm sea. Now, the clip doesn't actually indicate which model this camera is, but the video uploader -- with a fresh account hosting just this one video -- simply wrote "Sony Alpha A77?" in the title, along with "Taiwan" in the description. Our gut feeling tells us that this leak comes straight out of Sony's Taiwanese PR team, who's keen to show off this mysterious camera's quick autofocus in live view mode (presumably there's a translucent mirror inside to enable this), as well as its sand-friendly body. That said, the folks should really get that Zeiss lens inspected -- as pointed out by Sony Alpha Rumors, we seriously doubt it shares the same level of protection as the body. Poor thing. Focusing on the camera again: we only get to see its back, but this alone is enough to prove that we're looking at a never-before-seen model from Sony -- while it sports a similar swivel screen as the A55's (whereas the A560 and A580 only have tilting screens), it also has a different set of buttons. In fact, said button layout is identical to that on the transparent prototype manhandled by Pocket-lint back in March! Combining these factors together, we say this A77 teaser is pretty legit. Now, how about a date and some prices for this 24 megapixel beast, Sony? [Thanks to everyone who sent this in] Update: The original video's been taken down, but fear not, as we've already thrown in our backup copy. You're welcome.
Unreleased Sony Alpha A77 already nominated for Good Design Award, reveals several new features
Sony may have yet to officially announce its upcoming Alpha A77 camera, but thanks to a nomination page ahead of this month's Good Design Expo, we can finally get a glimpse of what this imager will pack internally. Indeed, the A77 will come with a 24 megapixel Exmor CMOS sensor, along with a translucent mirror that enables full-time continuous autofocus. Additionally, with the help of its new BIONZ engine, we have a "world's fastest" burst rate of 12 frames per second, which goes nicely alongside the camera's 60p and 24p video recording modes (presumably in AVCHD). What also caught our eyes was this "world's first" XGA OLED electronic viewfinder, while the A55 and A35 come with just LCD versions. Well, only time will tell whether this camera lives up to expectations -- by the sound of it, we'll probably be able to play with one within a few weeks from now. [Thanks, pontsuku.] Update: And just like that, the nomination page has promptly been taken down. Good thing we saved a copy, though -- check it out after the break, if you want to practise your Japanese.
Sony's A77 and A65 spied in leaked image, announcement to follow?
First shown nearly a year ago, what appears to be a leaked official photo might finally mean the forever teased A77 is finally on the horizon. If you'll recall, the high-end Alpha was sporting a svelte see-through body, and the only tidbits the Japanese firm would confirm were the 2011 ship date and that all forthcoming Alpha's would have translucent mirrors -- you know, the spiffy kind that enables DSLRs to focus while shooting video. Opportunely, the above pictured image also came with a bevy of specs, which we'll have to assume apply to the pricier A77: a 24 megapixel sensor, 11 point AF, 10 frame per second burst and an ISO of 102,400. Also on the docket is USB 3.0, and a ship date of October. Whether or not the August announcement pans out remains to be seen, but you'll certainly know when we do.
Sony kills A33 DSLR production, auctions off unused birthday cake
If you didn't jump on an Alpha A33 when you had the chance, you'll probably be disappointed when your eyes glaze over the next few words -- Sony has discontinued production of the translucent mirror-packed shooter. On its site, the company has noted that production has halted in Japan, without specific reasoning as to why -- though some might say that overheating sensor was just too much to bear. It's not often that a seven month-old DSLR gets canned, but if Sony's got a refined sensor waiting in a doubly refined successor... well, that'll put a plug in the waterworks real quick.
Sony's see-through Alpha DSLR gets the hands-on treatment, probably won't get a launch date
We've been teasing you with images of this see-through beauty since Sony announced plans to bring its translucent mirror to the A77. Unfortunately, we've still yet to get our dirty paws on its hard shell, but we're happy to live vicariously through Pocket-lint's hands-on of Sony's clear-bodied Alpha camera. According to its post, the concept DSLR is based on a heretofore unidentified mid-range camera that touts an Exmor APS HD CMOS sensor and "fast continuous autofocus." The camera is slated for a late 2011 release, but chances are it won't come with that sweet transparent body. So soak it up while you can, because this could be the last you see of the crystalline casing -- hit the source link for even more eye candy.
Sony announces A700 replacement, the A77, will ship this year
We've been hearing rumors about a mystical, magical A700 replacement since last year, and now Sony's gone ahead and made things more official. The teaser image shows a transparent case, but the bigger news here is the transparent mirror, the same as found last year on the A55 and A33. This allows for advanced, real-time autofocus while capturing stills or HD video. Behind that mirror will be an Exmor CMOS sensor and, while Sony isn't saying how many pixels it'll be packing, expectations are that it will fall in the 20 megapixel range. Sony has also announced a new battery grip and a new flash for the camera though details are slim on those as well. All are slated to ship "later this year," giving you plenty of time to make room in your camera bag -- and maybe your budget.
Sony A55 / A33 video recording limited by overheating sensor
So this is why the promo video accompanying Sony's launch of the A55 and A33 was set against a snowy backdrop. It turns out that these oh-so-revolutionary translucent mirror shooters can't keep their cool for any longer than 11 minutes when recording video at a temperature of 20 degrees Celsius with Image Stabilization turned on. The A55 is even quicker to overheat at 9 minutes, though it's worth noting that with IS switched off you can obtain the maximum of nearly half an hour of footage -- provided the weather doesn't heat up. Sony blames this on the APS-C-sized sensor within, and it' true that plenty of DSLRs come with artificial time limits -- our D5000 won't let us get past five minutes however we try to sweet-talk it -- but it's an irksome limitation to consider if you're thinking of buying either of these Alphas for their otherwise awesome video capabilities.
Sony 'Advanced Model' (Alpha A77?) DSLR emerges at Photokina, E-mount firmware coming soon
We've heard Sony use the term "Advanced Model" when dealing with concepts before, and it seems that it's using said code once more to disguise what may end up being the A77. Rumors have been flaring over the past few weeks, noting that this particular Alpha DSLR would be showcased at Photokina before being officially unveiled at CES 2011. Few details were given, but we're able to tell that it'll shoot HD video in AVCHD and will be compatible with a vertical grip. Moreover, it'll ship with a translucent mirror (as found in the A55 and A33) and an Exmor APS HD CMOS sensor. At the company's Photokina press conference, an executive noted that the cam will be "far more powerful than the a55," and that it'll be aimed at "serious enthusiast photographers." A slew of concept / prototype lenses were also encased (including a comically large 500mm f/4 cannon) at Sony's booth, not to mention a few that'll definitely be available from 2011 and 2012. Back at the presser, we were informed that a grand total of ten A-mount (Alpha DSLR compatible) lenses will be on sale by 2012, and it's also considering working with a number of partners in order to develop third-party E-mount lenses for the NEX range. Moreover, a firmware update is slated for mid-October to bring autofocus support to A-mount lenses used on E-mount cameras, aperture control in video mode and customizable keys, while the NEX-VG10 Handycam will see an A-mount lens firmware update in November. Speaking of E-mount cameras, Sony's also developing its own micro flash for use in low(er)-light situations, and considering that it recently grabbed a full 50 percent of the mirrorless market share in Europe, we'd guess it's nowhere near slowing down on the innovation. Smiles all around, right? %Gallery-102896% %Gallery-102902%
Sony Alpha A55 and A33 official: translucent mirror, Full HD video, continuous autofocus
We told you August 24 would be a significant day for Sony, and sure enough, the company has let the translucent mirror cat out of the bag nice and early today. The A55 and A33 offer Sony's brand spanking new Translucent Mirror Technology, which allows for such fine things as continuous phase-detect autofocus while shooting at up to 10fps (7fps on the A33) or recording Full HD AVCHD video. A newly developed 15-point autofocus system is also included, with 16.2 and 14.2 megapixel Exmor APS HD CMOS sensors for the A55 and A33, respectively. Both shooters come with a fully articulated, 920k-dot, 3-inch LCD screen, while 3D panoramas, automated HDR shot creation, and an Auto+ mode fill out the software goodies. Prices are set at $750 for the A55 in October and $650 for the A33 in September -- you can figure out if they're worth it by checking out the early previews below.
