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TruMedia says its facial-recognition billboards will never record video, it won't share with cops
Those billboards with facial-recognition-based tracking systems we mentioned last week caused quite a bit of consternation amongst those of us who value our privacy (read: everyone), but it at least one of the firms involved is engaging the debate and promising that it won't share any data it record. In a letter to the New York Times and a much longer, more boring version of the same letter sent to us, TruMedia Technologies says that none of its tech will ever record or store any video, only analyze frames and increment various demographic counters. TruMedia also says that no individually-identifiable information is ever stored, and that it'll never share any video or images with any private or governmental body. There's also mention of a standards body working to address methodologies and metrics for the tech. All excellent promises, sure, but we're never going to be entirely comfortable with this stuff, even if we live in an age of ubiquitous CCTV monitoring. Full letter after the break.
