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Cable penetration continues to slip as satellite, IPTV add customers
Even though DISH Network might be hustling backwards, the cable industry as a whole has hit an 18-year low, with the Television Bureau of Advertising finding wired cable penetration reaches just 60.9% of households. Alternative delivery systems (i.e. satellite, fiber, DSL, 2nd-day air) now grab 28.4% (28.2 of which is satellite), and nearly a third of all subscription subscribers. A few months ago when numbers hit mere 17-year lows, cable advertising execs found comfort in increased viewing time, but from here it looks like SDV and tru2way can't come soon enough.
Hong Kong's billboards broadcasting the Outdoor HD Corner network
Hong Kong's Digital Outdoor Television Limited has launched a new project, creating the Outdoor HD Corner network, bringing broadcaster TVB's HD content to various DOTV locations. We're inundated with ads every time we step outside, but don't mind getting some actual HD programming wherever we go. Already confirmed to include clips from the 2008 Olympics, the network will be available at nearly 200 DOTV spots in malls, restaurants and computer centers.
