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Fitbit's latest acquisition could help you manage health conditions
Fitbit is very familiar with the health care world, and its latest acquisition drives that point home. The company has bought Twine Health, whose centerpiece is a health coaching platform that helps you manage chronic conditions (such as diabetes and hypertension) and complete "lifestyle interventions" like weight loss or quitting smoking. The move will help Fitbit offer its wares to health plans and self-insured companies -- and, to no one's surprise, gives it a chance to make more money from subscriptions.
