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Twitter blocks ads from two Russia-backed media agencies
Twitter has announced that it will no longer allow two prominent state-owned Russian media organizations from advertising on its platform. The company revealed on its Public Policy blog that it has decided to "off-board" advertising from any account related to either Russia Today / RT or Sputnik. The decision is effective immediately, and is based on a belief that both enterprises interfered with the 2016 US elections.
Black lawmakers call on Facebook and Twitter to purge racist ads
Facebook and Twitter are facing renewed calls from US lawmakers to ensure ads on their respective platforms aren't used to spread hate. The two firms are currently cooperating with Congressional investigators looking into Russian meddling in the 2016 election. And now, black Congress members are urging them to probe new ads, and make leadership changes. In a letter obtained by Recode, Reps. Robin Kelly, Bonnie Watson Coleman, and Emanuel Cleaver further press the companies to clamp down on ads "aimed at inciting racial discontent" or "voter suppression." They also suggest the companies appoint people of color to their boards of directors, and conduct new audits of targeted advertisements.
Twitter thinks it's a good fit for the Apple Watch and other small screens
Moments after Apple announced its latest devices to the world, Twitter's President of Global Revenue, Adam Bain, came on stage at CTIA to give his thoughts on the integration of Twitter with that much talked about Apple Watch. Twitter was one of the apps given early access to Apple's WatchKit, and was prominently featured in today's keynote in Cupertino. Not only can you read tweets on your wrist, but tweeted images fill up the entirety of the tiny screen.
Report: Twitter to launch location-based ads later this year
Twitter has been steadily ramping up its ad efforts this year, first bringing promoted tweets to mobile devices and more recently opening up ad buying to all US users. Now, according to Ad Age, the social network is preparing to introduce promoted tweets based on your location. In addition to displaying nearby retailers, this feature could showcase deals and promotions at stores in your area. Twitter already display's different advertisers' tweets based on general metro areas, but drilling down into specific geo-coordinates will naturally deliver more relevant adverts. Facebook, meanwhile, has been serving up content based on a user's ZIP code since 2011; so a little catch-up is definitely in order. Twitter's targeted ads will supposedly launch at the end of the year, just in time for that all-important retail rush.
Twitter opens up ad-buying to all US users, brings new tools to self-promoters
Twitter has been slowly expanding its advertising offerings for some time now -- first with more ads in more places, then with more folks able to buy ads. Now it's taken things one big step further and opened up its self-serve Twitter Ads platform to all users in the United States. That means anyone can now sign up and buy promoted tweets of their very own, with all the same options and analytics previously afforded to businesses and individuals invited to take part in the program. That doesn't necessarily mean you'll be seeing more ads on Twitter, but you may well start seeing some more unexpected ones. Those interested in shelling out some cash can find all they need to get started at the links below.
