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You can try on the latest Adidas sneaker drop on Snapchat
Adidas is dropping its all new Ultraboost 19 running shoes later this week, but you won't have to wait in line to get a look at them. The company is partnering with Snapchat to offer an augmented reality-powered preview. Sneakerheads will be able to use the Snapchat lens to see exactly how the shoes will look laced up on their feet before they are officially available on December 15th.
Adidas will sell more shoes partially made with ocean trash
In honor of tomorrow's Earth Day celebrations, Adidas is unveiling yet another collaboration with Parley, an organization that focuses on protecting oceans from being polluted. This includes three new models of its flagship running shoe, the original Ultra Boost, Ultra Boost Uncaged and Ultra Boost X, all of which feature a Primeknit upper made mostly (95 percent) from marine plastic debris. Adidas says about 11 bottles of plastic were used for each shoe, with the set being part of the company's overall commitment to sustainability. All in all, Adidas plans to make at least one million more pairs like these by the end of 2017.
Adidas made an ocean-plastic shoe you can actually buy
Late last year, Adidas teamed up with Parley, an organization raising awareness against ocean pollution, to design a partially 3D-printed shoe made from up-cycled marine plastic. Then, in 2016, the two companies took that partnership one step further with the limited-edition Adidas x Parley, a running sneaker that also featured materials created from ocean waste. Ultimately, both of these concepts pave the way for what the sportswear giant is announcing today: the UltraBoost Uncaged Parley.
