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Verizon CFO buries his head in the sand, claims unlimited data is 'going by the wayside'
"La la la la. I can't hear you." Verizon's CFO, Fran Shammo, might've just as well made those comments with his hands firmly cupped over his ears, as the firm's chief number cruncher told attendees at today's Goldman Sachs investor conference, "Unlimited is just a word, it doesn't really mean anything." While Sprint and T-Mobile would certainly take issue with that statement, Shammo then dug the hole deeper by saying, "That whole unlimited thing, I think, is going by the wayside." These comments were made in the context of Shammo playing up the carrier's shared data plans, wherein he explained his belief that consumers "think they consume a lot more data than they really do." Shammo also revealed that Verizon has converted more subscribers and devices over to the new scheme than it'd initially anticipated. Naturally, change within any industry takes time, but now that Sprint is in a position to offer unlimited data at a meaningful speed and T-Mobile has climbed aboard the bandwagon, Verizon may have to change its tune if a significant number of consumers decide that unlimited isn't dead after all. You can view the entire transcript at the source link below, but consider this: would you take unlimited plans into consideration when shopping between carriers, or is Mr. Shammo right that consumers really don't use that much data? Give us your thoughts in the comments below.
Sprint will offer unlimited data plan for the iPhone 4S
A Sprint spokesperson gave us a ring to let us know that the newly announced iPhone 4S will be eligible for the carrier's unlimited data plan. According to Sprint, pricing will start at $69.99 for unlimited data and 450 talk minutes, with the Simply Everything unlimited calling and data running you $99.99. At the very least, the company's confirmation that the plan is sticking around will help the third US carrier to nab the iPhone stand out among its predecessors. We'll add some PR as soon as it hits. Update: We've got PR after the break.
Sprint's unlimited data plans aren't going anywhere, CTO confirms
Sprint may have plenty of changes in store for its upcoming "strategy update," but it looks like one crucial policy will remain in place -- unlimited data plans. Speaking to reporters at Mobilize in San Francisco yesterday, company CTO Stephen Bye confirmed that even though competitors like Verizon and AT&T are phasing out their unlimited plans, Sprint remains committed to providing its customers with infinite data. Doing so won't come without costs, since, as Bye explained, not all unlimited subscribers eat up the same amount of data. But the exec pointed out that these efforts are counterbalanced by the relative simplicity of managing unlimited schemes, and don't seem quite as prohibitive when compared with the hidden customer support costs involved with more complex, tiered plans. Yet despite all this optimism, Sprint seems fully aware that some major expenses are on the horizon, especially with a revamped 4G LTE network in the pipeline and, perhaps, with the iPhone 5 on the way. "Is there pressure? Yeah," Bye acknowledged. "There's a challenge for all engineers to work on how we get the cost structure down." Bye went on to reiterate, however, that although a new data network may attract new investors, it's ultimately Sprint's unique data plans that will keep its customer base intact.
