versatile video coding
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New H.266 codec uses half the data to stream 4K video
Fraunhofer, the German company that helped develop the H.264, H.265 and MP3 encoding formats, has unveiled a new video encoding standard that could severely reduce streaming bottlenecks. Called H.266/Versatile Video Coding (VVC), it’s specifically designed for 4K and 8K streaming and reduces data requirements by around 50 percent compared to H.265 HEVC (high-efficiency video coding).