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YouTube will now show vertical ads
Over the past few months, YouTube has made watching vertical videos feel more natural on the platform. It first gave mobile users the ability watch full-sized vertical content without black bars last year before rolling out the feature to the web in July 2018. Now, YouTube wants to make sure it can provide a seamless mobile viewing experience by allowing brands and companies to serve vertical video ads. If the YouTube player senses that the viewer is watching on mobile, the ad expands based on the video's dimensions.
